ORD 1225 - Laserfiche WebLink

Main Street for parking lots, parking structures or for vehicular ingress and egress on to or from such property are not required to make reasonable use of such property and are inconsistent with the architectural heritage and character of the District and with pedestrian uses of Main Street. Until the District is again a delightful and pleasant walking environment, it will not be able to compete with the modern regional shopping centers. Such vehicular uses of properties along Main Street deter achievement of the purposes of this District. (e) The architectural character of the District is predominantly one and two-story structures. Height limitations for new construction or alteration of existing structures are necessary to preserve the existing architectural character and to prevent intensities of use which could create parking deficiencies in the District. (f) Not all properties which contribute to the unique architectural character of the District have been included in the District, although all properties presently zoned for commercial uses have been. It is the City's intent that if additional properties adjacent to the District are redesignated for commercial uses, this overlay district will be extended to include such added territory. (g) Design Review of all improvements in the District including signage is necessary to prevent inappropriate exterior alterations or additions to the built context of the District which would devalue and destroy the unique qualities of the District, qualities which are irreplaceable and of extraordinary value to present and future residents of Pleasanton. (h) To carry out the purposes of the District, strict sign regulations are required, permitting only the minimum signage necessary to communicate with the users of the District in a time, place, and manner appropriate to the zoned uses of the District and consistent with the architectural character and pedestrian-oriented activity of the District. The minimum signage requirements to communicate with pedestrians are different from those required to communicate with passengers in automobiles and these regulations are designed to encourage pedestrian uses and discourage vehicular uses in the District. These regulations are necessary because at the present time many store fronts in Downtown Pleasanton are cluttered with signs that fail to relate to the architectural character and design of the buildings and no coordinated schemes are apparent which would integrate design plans, colors - 2 -