RES 01122 - Laserfiche WebLink

5-13-199E; 1:59AM ~ROM ~.2 PLEASANTON DOWNTOWN ASSOCIATION REPORT AND 2002 BUDGET The Downtown Pleasanton Business Improvement District (PDA) is a non-profit service organization of the downtown businesses dedicated to the ongoing revitalization of Pleasanton's historic business district. The district was created in 1984 by the Pleasanton City Council under the provisions of California Business Improvement District/Area law. The PDA advisory board is not recommemding any changes in thc district's assessment formula, or the boundaries of the district for 2002. The current assessment formula is based on the annual business license payment: businesses located curbside, downstairs on Main Street arc assessed at a rate of two times their business license; businesses with Main Street addresses located upstairs, or not curbside, are assessed at a rate of one and a half times their business license; all other businesses (those located off Main Street) pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Non-profit businesses do not pay an assessment to the PDA. The district includes approximately 500 members. Those members elect and arc represented by a 14 member Board of Directors. We are in the middle ora phase in of three new property owners to thc Board of Directors until in 2003, there will be a total of three property owners. In accordance with the City/PDA agreement, the PDA has created an organizational structure which is modeled on the guidelines recommended by the National and State Main Street Programs. The four areas of focus are: ORGANIZATION: The Organization Committee is made up of the 4 officers of thc Board of Directors (President, Vice-President, Secretary and Treasurer). The OrganiT. ation Committee focuses more closely on the day-to-day operations of the PDA: financial oversight, personnel issues, budgets, and insurance. PROMOTIONS: Thc Prbmotions Committee includes two board members, the PDA Event Coordinator, and approximately 10 volunteers. The committee continues to create and implement exciting ways to promote downtown tn our region, and to devise events which have generated large community support. There are two subcommittees: marketing and special events. MARKETING: The Marketing Committee includes three board mcmbers and approximately 10 volunteers. The committee researches and implements creative marketing strategies for PDA members. This year's accomplishments have included: implementation ora new web page hosting and design company; developmem ora Fall Marketing Campaign for downtown merchants; a walking tour for key personnel at local hotels to interest their patrons in the dowmown.