RES 01114 - Laserfiche WebLink

PLEASANTON DOWNTOWN ASSOCIATION REPORT AND 2002 BUDOET The Downtown Pleasanton Business Improvement District (PDA) is a non-profit service orgamzatiun of the downtown businesses dedicated to the ongoing revitalization of Pleasanton's historic business disu'ict. The district was created in 1984 by the Pleasa~ton City Council under the provisions of California Business Improvement District/Area law. The PDA advisory board is not recommending any changes in thc district's assessment formula, or the boundaries oftbe district for 2002. The current assessment formula is based on the annual business license payment: businesses located curbside, downstairs on Main Street are assessed at a rate of two times their business license; businesses with Main Street addresses located upstairs, or not curbside, are assessed at a rate of one and a half times their business license; all other businesses (those located off Main Street) pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Non-profit businesses do not pay aa assessment to the PDA. The district includes approximately 500 members. Those members elect and arc represented by a 14 member Board of Directors. We are in the middle ora phase in of three new property owners to the Board of Directors until in 2003, there will be a total of three property owners. In accordance with the City/PDA agreement, the PDA has created an organizational structure which is modeled on the guidelines recommended by the National and State Main Street Programs. The four areas of fecus are: ORGANIZATION: The Organization Committee is made up of the 4 officers of thc Board of Directors (President, Vice-President Secretary and Treasurer). The Organization Committee fi~cuses more closely on the day-to-day operations of the PDA: financial oversight, personnel issues, budgets, and insurance. PROMOTIONS: The Promotions Committee includes two board members, the PDA Event Coordinator, and approximately l0 volunteers. The committee continues to create and implement exciting ways to promote downtown to our region, and to devise events which have generated large community support. There axe two subcommittees: marketing and special events. MARKETING: The Marketing Committee includes three board members and approximately 10 volunteers. Thc committee researches and implements creative marketing strategies for PDA members. 'llais year's aecomplislmaents have included: implementation of a new web page hosting and design company; developmem of a Fall Marketing Campaign for downtown merchanls; a walking tour for key personnel at local hotels to interest their patrons in the dowutown.