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1967. This trend is likely m continue. The central district
<br />is expected to attract mall shops instad of high-vo!me
<br />chain stores. The projecfious of the General Plan envmtge
<br />an increase of nearly 100% in the retail floor area of the
<br />central business district by 1990. Floor space for stores in
<br />neighborhood shopping centers is expected to increase by
<br />some 350% by the same date.
<br />
<br /> Plemanton has set aside 90 acres of land ~utjacent. t
<br />the intersection of Interstate Highways 580 and 680, lul
<br />west of the City, for the eventual development of a regiom
<br />shopping center with a large department store and oth¢
<br />shops.
<br /> The City's taxable retail eases are s. mmatigod in t~
<br />following table:
<br />
<br />TAXABLE RETAIL SALES BY QUAR'I~RS
<br />
<br />Sales In Re~ail Stores
<br />
<br />(Thousand Dollars}
<br />
<br />Ail Ihtall ~ales
<br />
<br /> 1964 1965 1966 1967 1968 1964 t 965 1966 19&7 1968
<br />lstQ. $1,031 $1,180 $1,374 $1,324 $1,676 Sl,401 $1,746 $2,302 $1,864 $2,589
<br />2nd Q. 1,165 1,234 1,364 1,529 n.a. 1,817 1,889 2,136 2,095 a.a.
<br />3rdQ. 1,181 1,274 1,506 n.a. n.a. 1,731 2,217 2,357 n.~ n.a.~
<br />4thQ. 1,317 1,507 1,510 ~K ma. 1,819 2.533 2,223 ma. n~
<br />
<br />Total $4,694 $5,195 $5,754 $2,853* $1,676'* $6,768 $8,385 $9,018 $3,959*$2,389**
<br />
<br />~'2 Quarte~ only.
<br />* * 1 Quarter only.
<br />
<br /> Sales taxes to the City are 1% of taxable volume, which
<br />represents only a part of total business volume. T~xable
<br />sales do not indude groceries, services, or any sales at other
<br />than the retail level. The income from sales tax received
<br />by the City in recent years is summarized as follows:
<br />
<br />Fiscal Income fr~m
<br />Year Sales Tax
<br />1963-64 $54,578
<br />1964-65 67,421
<br />1965-66 85,728
<br />1966-67 96,316
<br />1967-68 111,424
<br />
<br /> Sales tax revenue to the City is projected at $121,200
<br />for 1968-69 according to the City budget.
<br /> Pleasanton has one local bank, the First National Bank
<br />of Pleasanmn. The Bank of America and Wells Fargo
<br />Bank both have branches in the City.
<br />
<br />THE ALAMEDA COUNTY FAIR
<br /> Pleasmaton has been tbe home o~ the ~.hmeda County
<br />Fair since the turn of the century. The permanent fair-
<br />grounds occupy a 150-acre site within the City limits. The
<br />Alarneda County Agricultund Fair Association is respon-
<br />sine for operating the Fair, and capital improvements are
<br />financed primarily by allocations of $tare funds fnnn pari-
<br />mutnel betting. A new $1,733,700 grandstand was com-
<br />plered recently, as was a new administration building,
<br />Further major improvements are under comider~tio~.
<br /> The Fair is held each ye~U: in July for a period of .two
<br />weeks. Annual attendance averages about 310,000. Recetlm
<br />from horse-racing account for between 65% ~al 75% ot
<br />gross income during the ~ sea.mm (Gross income I~
<br />
<br />is earned from the boarding and mdning of horses.
<br />
<br />Pictured here is the architect's rendering of the new grandstand at the Alameda County Fairgrounds.
<br />
<br />
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