RES 94060 - Laserfiche WebLink

Festival complem with Scarecrow Contest, Santa and Mrs. Claus at ~e markeL and an appearance by the Easm- Bunny this past April. Last October PDA hosted an Antique Falre on Main Stizet. PDA works on the twice-yeariy event with Fram and Associates of B~sbane. Also in October Downtown jt~ned with the City Employees ~,suciation and Reefcanon De~anmenl to co-host the fifth mmual "Cat Walk" for trick-or-treaters. This yearns sixth Cat Walk is set for Satotday. Downtown holiday a~dvity included co-sponsorship of file annual Cl~snnas Tree Lighting. which was preceded in 1993 by the f'wst ever night Cfaistmas Pnnd~. Other holiday events were Santa at the MatkeL f/ee photos with Santa. musical entertainment* a Holiday Open House, and Downtown's tmthtional carnage rides. As a community service project, Girl Scouts a~sisted at the ride. From Thanksgiving weekend through the New Year's holiday, 75 lighted pole decorations wae in place along Main Street, making the sixeel a "destthatin~ ~ea" fo~ visitors. Funding f~ the decorations is po~qded by the City of Pleasanton and tbe Association (see budget). PDA ~livities since J sly. 1993. have included ~.~istance t~ doRalions of prizes to the Cancer S~clety Daffodil Days. "Jail and Bail," Pleasanton Convention and Vinitms Bm~au. Valley Community Health Center. Amador and Foothill High School Booster Clubs. Ple~mten North Rotat-/Club. and othe~ orgamTations. PDA also gave away promotion items at a Friday Concert in the Park. Faxme~ Marhat baskets m-c awarded throu8 hour the year with donations from vendors of Pacific C~t F~rmers Market Association, P~Amembersw~rkedth~ughtheend~fthey~atwithth~seinv~vedintheD~wntownRec~ns~ucti~nPv~ject by se~'ving on the Downtown Committee of the Ctmmbcr of Comme~ce, as Block Captains, or with the Marketing Committee on the Grand Reopening of Main Sw=et. The theme was "Celebrate Downtown Pleasanton - Night and Day ," Achvitles within the district for 1994-95 includ~ many Farmers Market centered promotions in the now year- round market. These will include cooking de~nonsteadons, fastlags, holiday celebrations, and the traditional Scare- The new Marketing Commiltee will sam make pinns for several retail pr~mo6ons, an hnage campaign, and generic dislflct ndve~ising. December activity will include the night Holiday Parade and Tree Lighting. business and retail Open Houses. seasomll Cantage Rides. and Santa and Mrs. Claus at the Market, The 12th annual Fridays in the Park. the 17-week summer concert series. will be weekly from May 27 through September 16 in Wayside Park. Fifteen Downtown businesses and the PDA will distribute "Coodies" during the series. Downtown h~s forgone its 22nd ann ual Heritage Days in favor ofjoiaing with the citywide Centamisl B irlhday. PDA, through a Centennial sub-committee. has plans for many events, including a Restaurant Walk. costume and window decorating conta3ts, and a Centennial Photography Co~teat with a July 23-30 exhibition. PDAisa~s~donatingthebsgsf~ral~e~teantsintheJune~2A~~y~Ran~Theeventwti~bec~meaHcritageDays activity beginning in 1995. On May 22 and again on Octobe~ 16, PDA will h~t Antique Faires on Main St/eeL The fall fah~ ix projected to be the larger of the two, PDA panacipates in the Design-an-Ad Contest in the Valley Times and co-sponsors with the Tri-Valley Herald the annual Heritage Family Reeeptitm and Heritage Award. BUDGET: Attached is a copy of the proposed assessment fee 1994-95 budget as set by the curr~nt Advisory Committee. The budget assumes a beginning fund balance of about $7,000. The law which governs the B us iness Improvement District requires the assessment distriet to report a fiscal bridget. Since the City now collects on a calendar basis, the annual levy is being split in half for budgetary reporting purposes, S e t aside in the PDA ban k acconn t are beautifination funds that have come from various fu ndratsing activities such as Santa photos. Funds total $1.077.49. Current priorities for this money are new lights for the City's Christmas tree in front of the Valley Museum (Two additional strings were added in 1993) and a seasonal light pole banner program. Additional beautification projects. as well as PDA supported activities. will be budgeted as needs arise and funding is obtained. MEMBERSHIPS: The Pleasanton Downtown Association holds active membership in the California Downtown Association and the Pleasanton Chatober of Commerce. It was just voted by the Board of Directors/ Marketing Committee to join Ihe Pleasanton Conventioa .and Visitors Bureau. Many PDA members also serve on Chamber and CVB committees, their Boards of Directors, and on City commissions. (2)