RES 94060 - Laserfiche WebLink

May ~, 199~ REPORT OF THE DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT FISCAL YEAR 1994-1995 THE DISTRICT: The Downtown Pleasanton Business Improvement District is a non-profit service organization of Downtown businesses dedicated to the onCelag revilalizaflon of Pleasanton's historic business district, This organization, which represents all Downtown businesses (retailers, professionals, and ser- vices alike), was created by the City Council in January, 1984, and modified in August, 1985. It follows the California State Legislature enacted "parking and Business Improvement A~ea Law," known as SB 1424. The DPBID functions as an assessment district with its operating capital generated through member participation. as well as volunteer donations. It is governed by a nine-member Board of Directors, The present rate of levy is based upon the following formula: I. All businesses shall pay 2 times their annual City Business License, subject to a minimum charge of $75 and a maximum chsxge of $200, 2. Any business exempt from the City Business License tax shall pay an annual charge of $200 to the district. 3. Only non-profit tax-exempt businesses shall be exempt from the Downtown District Assessment. The DPBID (best known as the Pleasanton Downtown Association) goal is to improve the quality of life in the traditional heart of the community. The Association's long-term goal is to strengthen the commercial economy of Pleasanton's Central Business District. Current boundaries of the DPBID are the Arroyo del Valle on the north, New Bernal Avenue on the south. the east side of Peters Avenue. and the west side of First Street, including all of Old Bernal Avenue. For the 1994-95 fiscal year there are no proposed boundary changes in the parking and business im- provement area. ACTIVITIES AND IMPROVEMENTS: The calendar year of 1993 was unlike other years in that much energy, City funds, Downtown promotions, and time were spent [o promote the downtown as a viable location during eight months of feconstrucliou. Cily funds, eventually totaling $70,000, were granted by the City Council to the council-approved Marketing Committee. The committee was responsible for signage and image campaigns (including Down- town Dollars. Get Your Mug DownWwn. and the Pleasanlon Passbook). The group, which met at 7:30 a.m. 42 out of 52 Fridays in 1993, planned and executed all activi- ties, which also included establishing the Downtown Restaurant Walk (an event that will be repeated on Sunday, June 12), the Heartbeat monthly tabloid section in the Tri-Valley Herald (since discontinued by the Herald), a Super Bowl retail sales event in January, 1994, and a Valentine Romance Package giveaway in February, 1994. At present the committee is awaiting final approval of plans submitted to the City for purchase and use of 50 "Event Participant" banners to designate businesses taking part in a promotion. Markcling Committee members for 1993 were Jan Batebelief, Ron Brady, Harold Coursey. Alexis Gass. Gall Gilpin, Pat Lane, and Martin Sweeney. City Council liaison was Dorothy Scribner. In addition to the image and retail sales promotions sponsored by the Marketing Committee, PDA continued its sponsorship (no City funding involved) of the highly successful Pleasanton Certified Farmers Market, put together by Pacific Coast Farmers Market Assoc tation. Special events at the market, in addition to weekly enterlainment, included a summer "Grill Crazy" day, Apple Tasting, Melon Tasting, a Harvesl (1)