RES 94048 - Laserfiche WebLink

May 3. 1994 REPORT OF THE DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT FISCAL YEAR 1994-1995 THE DISTRICT: The Downtown Pleasanton Business Improvement Disrtiet is a non-profit service organization of Downtown businesses dedicated to the ongoing revitalization of Pleasanton's historic business district. This organization, which represents all Downtown businesses (retailers, professionals. and ser- vices Mike). was created by the City Council in January, 1984, and modified in August, 1985. It follows the California State Legislature enacted "Parking and Business Improvement Area Law." known as SB 1424. The DPBID functions as an assessment district with its operating capital generated through member participation, as well as volunteer donations. It is governed by a nine-member Board of Directors. The present rate of levy is based upon the following formula: I. All businesses shall pay 2 times their annual City Business License. subject to a minimum charge of $75 and a maximum charge of $200. 2. Any business exempt from the City Business License Lax shall pay an annual charge of $200 to the district. 3. Only non-profit Lax-exempt businesses shall be exempt from the Downtown District Assessment. The DPBID (best known as the Pleasanton Downtown Association) goal is to improve the quality of llfe in the traditional heart of the community. The Association's long-term goal is to strengthen the commercial economy of Pleasanton's Central Business District. Current boundaries of the DPBID are the Arroyo del Valle on the north, New Bernal Avenue on the south, the east side of Peters Avenue. and the west side of First Street. including all of Old Bcrnal Avenue. For the 1994-95 fiscal yea~ there ate no proposed boundary changes in the parking and business im- provemerit area. ACTIVITIES AND IMPROVEMENTS: The calendar year of 1993 was unlike other years in that much energy, City funds, Downtown promotions, and time were spent to promote the downtown as a viable location during eight months of reconstruction. City funds, eventually totaling $70,000, were granted by the City Council to the council-approved Marketing Committee. The committee was responsible for signage and image campaigns (including Down- town Dollars, Get Your Mug Downtown, and the Pleasanton Passbook). The group. which met at 7:30 a.m. 42 out of 52 Fridays in 1993, planned and executed all aetivi- ties, which also included establishing the Downtown Restaurant Walk (an event that will be repeated on Sunday, June 12), the Heartbeat monthly tabloid section in the Tri-Valley Herald (since discontinued by the Herald). a Super Bowl retail sales event in January. 1994. and a Valentine Romance Package giveaway in February, 1994. At present the committee is awaiting final approval of plans submitted to the City for purchase and use of 50 "Event Participant" banners to designate businesses taking part in a promotion. Marketing Committee members for 1993 were Jan Batebelief, Ron Brady. Harold Coursey, Alexis Gass. Gail Gilpin, Pat Lane, and Martin Sweeney. City Council liaison was Dorothy Scribner. In addition to the image and retail sales promotions sponsored by the Marketing Committee, PDA continued its sponsorship (no City funding involved) of the highly successful Pleasanton Certified Farmers MarkeL put togelher by Pacific Coast Farmers Market Association. Special events at the market, in addition to weekly entertainment, included a summer "Grill Crazy" day, Apple Tasting, Melon Tasting, a Harvest (1)