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Page 1 of 6 <br />Item #17 <br /> CITY COUNCIL AGENDA REPORT <br /> <br />December 5, 2023 <br />Finance <br /> <br />TITLE: RECEIVE A PRESENTATION ON REVENUE MEASURE POLLING RESULTS <br />AND PROVIDE DIRECTION FOR STAFF TO ENGAGE IN COMMUNITY <br />OUTREACH TO FURTHER EXPLORE A REVENUE MEASURE <br /> <br />SUMMARY <br />At its March 21, 2023, meeting, the City Council directed staff to place an item to discuss <br />revenue options on a future agenda, including but not limited to, a potential ballot measure for <br />upcoming elections. At its August 15, 2023, meeting, staff and the City’s revenue strategy <br />consultant, Clifford Moss, provided the City Council and the community with an overview of <br />community needs, potential revenue options, and the process and timeline for election-based <br />ballot measure development. The City Council provided feedback and directed staff to conduct <br />a public opinion poll to seek input from the community regarding Pleasanton’s service priorities <br />and identify potential revenue options. <br /> <br />After conducting a comprehensive review of all the potential revenue options, staff and the <br />City’s consultants developed a survey including sales tax, General Obligation bond, and hotel <br />tax measures with a more thorough look at the sales tax measure. In late September, research <br />and data-analytics consultant, FM3 Research, conducted telephone and online interviews in <br />three languages including English, Spanish, and Chinese, asking voters about their top <br />concerns, funding priorities, and whether they would support potential tax measures. The key <br />findings of the statistically-valid survey are summarized below: <br />o Pleasanton voters continue to be positive about City services and City government <br />o Voters prioritize basic City services such as 9-1-1 emergency response, police, fire, <br />street maintenance, infrastructure maintenance, and parks <br />o Revenue measures are potentially viable; however, more education and community <br />outreach is necessary to help the community understand the City’s funding needs. <br /> <br />This report provides an overview of the polling results. Staff recommends the City continue to <br />work with the community to determine the feasibility of a sales tax revenue measure. <br /> <br />RECOMMENDATION <br />Receive a presentation on revenue measure polling results and provide direction for staff to <br />engage in community outreach to further explore a revenue measure. <br /> <br />BACKGROUND <br />What is this project all about? <br />The City is a full-service municipality that provides essential services and facilities to maintain <br />and protect the high quality of life for all residents. The City is working diligently to maintain the <br />services that residents tell us they value - public safety and fire protection, infrastructure and <br />Page 217 of 371