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1 of 12 <br /> <br /> <br /> <br /> <br /> MEMORANDUM (REVISED) <br /> <br />Date: March 17, 2026 <br /> <br />To: Mayor and City Council <br /> <br />From: Gerry Beaudin, City Manager <br /> Siew-Chin Yeong, Director of Public Works <br /> Tracy Avelar, Chief of Police <br /> Ellen Clark, Director of Community and Economic Development <br /> <br />Re: Downtown Improvements and Long-Term Work Plan Projects <br /> <br /> <br />In recent months, staff have received questions about the overall vitality of the Downtown and <br />how the City can better support efforts to attract businesses and minimize vacancies to ensure <br />Downtown remains attractive, well-maintained, and a hub of community and business activity. <br />Various ideas and initiatives around these goals have been suggested by City Councilmembers, <br />downtown business owners, the Pleasanton Downtown Association (PDA), and others. <br /> <br />This memorandum summarizes the key items brought to staff’s attention across a variety of <br />topics, from the condition of public spaces and maintenance of landscaping and street furniture, <br />specific private property issues, parking availability and enforcement, and potential policy <br />changes to the Downtown Specific Plan (DSP) to help facilitate and support new investment and <br />reduce business vacancy. <br /> <br />Staff has compiled and reviewed this list, noting that some items have been identified as “quick- <br />fix” - generally able to be accomplished in the near term and within existing budget, as part of <br />scheduled maintenance or existing work plan items. Others are identified as longer-term items, <br />requiring new resources to be allocated or existing resources re-prioritized, or would have a <br />longer lead time. This latter group would require City Council direction as to whether they should <br />move forward. <br /> <br />The memo outlines the status and disposition of key items on the list, with a subset of the items <br />requiring more significant resource commitment or policy discussion, recommended to be <br />included in the upcoming project prioritization discussion with City Council. <br /> <br />A summary of status and recommendations is included as Attachment A, at the end of this <br />memo. <br />