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Economic Development SWOT Analysis <br />The EDSP stakeholder outreach process included a “SWOT” workshop to solicit input from the Pleasanton <br />Economic Vitality Committee (EVC) regarding the City’s economic development strengths, weaknesses, <br />opportunities, and threats. The workshop’s key findings informed the EDSP’s Priorities. <br />Facilitating housing aordability <br />and new construction supports <br />ongoing employer attraction <br />Regional retail <br />competition: outdoor <br />& outlet malls (“retail <br />follows rooftops”) <br />Deficient meeting space <br />capacity to serve visitor groups <br />(corporate, sports, etc.) <br />Opportunities to <br />improve the pedestrian <br />experience between <br />BART and surrounding <br />development <br />Aging infrastructure, <br />needed investments in <br />telecommunications and water <br />Evidence of underutilized <br />parcels, with opportunities <br />for repositioning and/or <br />intensification <br />Hacienda <br />Stoneridge <br />Underutilized/obsolete <br />Class B commercial spaces <br />Opportunity for <br />legal and regulatory <br />interventions (i.e., <br />modify zoning <br />definitions to allow <br />co-located oce, light <br />manufacturing, R&D, <br />and distribution) <br />Opportunity to leverage private <br />investment with public financing <br />tools and incentives (special <br />assessments, bonds) <br />Opportunities to reduce <br />development timelines and <br />increase certainty for target <br />growth industries (i.e., Life <br />Sciences) <br />Need to preserve <br />industrial space and <br />local-serving industrial <br />uses (i.e., auto repair) <br />Development constrained <br />by increasing materials <br />costs, labor costs, and <br />interest rates <br />Lean City of Pleasanton <br />economic development <br />sta resources for a city <br />of this size – increased <br />organizational capacity <br />is likely necessary for full <br />implementation of this <br />EDSP <br />Opportunity to increase <br />hotel occupancy on <br />weekends <br />Unmet entertainment <br />demand <br />Refresh Downtown BID <br />GAPS & OPPORTUNITIES <br />CITY OF PLEASANTON ECONOMIC DEVELOPMENT STRATEGIC PLAN FY2024-2028 5