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VISION, MISSION, AND VALUES <br />Pleasanton enjoys a rich blend of historic charm and modern amenities that provide the quality of life and <br />economic well-being desired by residents and businesses. This successful balance has been achieved through <br />Pleasanton's active and involved citizenry, strong community leadership and dedicated City government. <br />We are proud of where we are going as a city, how we go about our work, and constantly seek to improve. <br />Our vision for the Pleasanton community is aspirational, a statement of the future. <br />Pleasanton is a progressive, desirable city where a diverse community honors the city's historic character <br />while working together to create an excellent quality of life now and for the future. <br />Our mission represents the purpose of the City of Pleasanton as an organization. <br />We prioritize our residents and businesses by delivering a wide array of exceptional public services to <br />support a safe, sustainable, and inclusive community. <br />Our values reflect expected behaviors of all members of the City of Pleasanton organization — including <br />staff, as well as appointed and elected officials. <br />Our values also reflect the principles of a Community of Character created by the Pleasanton Community of <br />Character Collaborative. These principles are responsibility, compassion, self-discipline, honesty, respect, and <br />integrity. We strive to model these character traits and seek to foster a community culture built on these <br />shared values. <br />We value SERVICE to our community and to our colleagues by working together with professionalism, <br />compassion and respect. <br />We value INTEGRITY by fostering transparency and being trusted to do what is right and accountable for <br />our actions. <br />We value INCLUSION by actively considering, engaging, and involving the full diversity of people in our <br />city and organization to build a community where everyone belongs. <br />We value INNOVATION by continuously improving how we work and welcoming new ideas as we seek <br />lasting solutions to community and organizational concerns. <br />20 <br />