PLEASANTON DOWNTOWN ASSOCIATION - DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT

4 4. MAIN STREET AMERICA ACCREDITATION. The Association shall follow the Standards of Performance of Main Street America as an Accredited Program. (a) The Association shall take the necessary steps to remain an Accredited Main Street America Program. This accreditation recognizes that the Association is a part of a national movement with a proven track record for celebrating the community’s character, preserving local history, and generating notable economic returns. (b) The Association shall actively engage with the California Main Street Association for local and regional connectivity. 5. COMMITTEES. Committees may be added as deemed necessary and will generally undertake the following efforts: (a) Events and Marketing: Oversee all activities to ensure coordination and the best utilization of promotions and marketing. (b) Design and Historical Review: Advise the City regarding all design and maintenance issues for the Downtown and provide encouragement for individual property maintenance by merchants and property owners. (c) Downtown Vitality: Provide oversight of the Association’s annual priorities and policies and projects that directly affect the overall vitality of the Downtown. Assist the City’s Economic Development Manager, Economic Vitality Committee and City Council with issues affecting Downtown. (d) Executive: Provide financial oversight, development and evaluation of work plans of the other committees and the Association; communicate with other agencies and with the membership, including encouraging and soliciting involvement through committees and general membership meetings; work with City staff and a City Council appointed Advisory Board, pursuant to Section 36000 et seq. of the California Streets and Highways Code, to review the changes in state law, and to consider the advantages and disadvantages of assessing property owners as part of the District. (e) City staff will meet with the Executive Director and the Executive Committee at the beginning and end of each fiscal year to review work plans, and accomplishments in accordance with this Agreement. 6. BUDGET. (a) The Association shall submit to the City Manager or City Finance Director a budget proposal in a form approved by the City, for consideration by the City Council approval, no later than the thirtieth (30th) day of August of each year. i. The budget proposal shall estimate overall revenues and expenditures for the fiscal year commencing the next January 1st; and ii. The budget proposal shall include the proposed expenditure of all revenues of Docusign Envelope ID: F8FB1108-2F99-4460-9D5D-2DB9B012961BDocusign Envelope ID: C41547DB-5DA5-405A-B67D-AAB02BFAF329