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Resolution No. 2025-005 <br /> Page 2 of 5 <br /> EXHIBIT A <br /> Sponsorship Policy <br /> The City of Pleasanton establishes a Sponsorship Policy to provide guidance in soliciting <br /> sponsorships of financial and in-kind support from businesses, organizations, and private <br /> individuals. <br /> Policy <br /> The City of Pleasanton actively seeks sponsors that assist the City to: <br /> a. Meet community needs <br /> b. Protect public interests in the short and long-term <br /> c. Provide opportunities that are open and accessible to all residents <br /> d. Meet the City's vision, mission, values, and goals as outlined in the City's ONE <br /> Pleasanton strategic plan. <br /> Sponsorships may be financial (providing funds to the City) or in-kind (providing products <br /> and/or services to the City) in exchange for tangible and/or intangible benefits to the sponsor. <br /> Financial and in-kind sponsorships are appropriate for three broad types of City activities and <br /> amenities: <br /> a. Events and Program sponsorship - City-organized or co-organized events <br /> b. Project sponsorship - Specific City-sanctioned project <br /> c. Site sponsorship - Specific City facility, amenity, or feature. <br /> Recognition and logo placement may be available through a sponsorship agreement as long as <br /> they are consistent with the City's House Style and Graphic Guidelines. <br /> Sponsorship association with the City may not be utilized to the advantage of the sponsor in <br /> any competitive bidding, contract, or other City-related activity. The City shall strive to ensure all <br /> entities and individuals that meet the criteria defined below have equal opportunities to provide <br /> sponsorships. <br /> Acceptance of a sponsorship does not imply endorsement of any individual, entity, or product by the <br /> City of Pleasanton. <br /> Any revenue generated through event or program sponsorships should contribute directly to <br /> offsetting event or program costs to the City. <br /> Definition of Terms <br /> Sponsorship - Financial or in-kind gift from an entity or individual for a specific program, event, <br /> project, or site in exchange for tangible and/or intangible benefits to the sponsor, as designated <br /> by agreement. It does not include recognition of grants, unsolicited donations, or any exchange <br /> for funds, goods, or services not designated by a specific sponsorship agreement. <br />