CITY COUNCIL REGULAR MEETING AGENDA PACKET

ATTACHMENT 1 2 (2) TERM. The effective date of this Agreement shall commence on January 22, 2025, and the Agreement shall continue until December 31, 2025 or until terminated by either party as provided herein. The term may be extended one year until December 31, 2026, by the City Manager on his/her determination that the agreement should remain in effect to allow review of the assessment structure to be completed. (3) PROMOTION OF THE DISTRICT. A primary role of the Association shall be to market and promote the Downtown so as to enhance the vitality of the District for the benefit of the businesses located within the District and the community. (a) The Association shall identify its top priorities each year and communicate those to the City Council and City staff. These priorities shall be provided to the City Council annually during the 1st quarter of the year. Monthly updates will be provided to the City’s Economic Development Manager at the Association’s Board meetings. (b) The Association shall focus a majority of its resources on marketing and promotional efforts that are intended to draw patrons to the Downtown and define specific goals that support those efforts and that further advance the identified top priorities. These may include, but are not limited to: i. Themed events targeted to a variety of attendees, such as Makers markets, antique shows, car shows, bicycle showcases, culinary events, family or youth- focused, i.e., egg hunts, scavenger hunts, arts, Pumpkins on Main, and adult- focused, i.e., wine, spirit, or beer strolls; and ii. Seasonal events, such as Concerts in the Park, First Weekends on Main, and Magical Holiday Evening; and iii. Community promotional partnerships such as Small Business Saturday and Taste Tri-Valley Restaurant Week. (c) The Association shall assume primary responsibility for marketing and promotion of the District and shall work with the City Economic Development Manager to prepare and implement an annual marketing plan. (d) The Association will focus on strategies to stimulate economic vitality and support the diverse mix of businesses in the District. Strategies will focus on strengthening existing downtown businesses while attracting new businesses that create a balance of commercial offerings within the District. i. The Association will provide informational business resources to existing businesses to sharpen competitiveness such as marketing or social media guidance. ii. Association will monitor vacant, unused, or underutilized spaces within the District and act as an information resource for prospective businesses to help boost the profitability and vibrancy of the District. (e) The Association shall work to further the goals and initiatives set forth in the City’s Page 16 of 399