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Land Use Element <br />Program 2. 2: Encourage the reuse of vacant and underutilized parcels and buildings <br />within existing urban areas. <br />Policy 13: Ensure that neighborhood, community, and regional commercial centers <br />provide goods and services needed by residents and businesses of Pleasanton and <br />its market area. <br />Economic and Fiscal Element <br />Goal 2: Sustain the community's quality of life with a vigorous and diverse economy. <br />Policy 1: Enhance Pleasanton' s diversified economic base through an aggressive <br />business retention and expansion program. <br />Policy 3: Strengthen the retail sector. <br />Goal 4: Maintain a diverse and stable revenue system. <br />Policy 8: Undertake programs which will diversify and help to keep the City's <br />revenue system stable from short-term fluctuations in any one revenue source. <br />Program 8.2: Continue to investigate and utilize potential new revenue sources, <br />particularly those which will not add to the tax burden of residents and local <br />businesses. <br />Program 18. 1: Promote a diverse economic base by implementing the Economic <br />Development Strategic Plan. <br />PROJECTED TAX REVENUE TO THE CITY: The JDEDZ would result in positive <br />fiscal benefits for the City, including a projected $2.1 to $2.5 million annual tax revenue <br />to the City's General Fund (after tax allocation payment to Costco) at the completion of <br />the first phase (which includes club retail and hotel uses). Of this amount, approximately $1.8 to <br />$2.1 million is attributed to the Costco store. <br />ESTIMATED NUMBER OF JOBS CREATED: <br />Full Time: 125 <br />Part-time: 125 <br />Temporary: 50 annually <br />