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Attachment 4 Outreach Utilizing technology to help direct communication throughout the community is an important aspect of the outreach efforts to come. Additionally, providing the community the ability to provide input to further water conservation efforts was recognized as valuable. The DAC identified the need for specific outreach communication to the following community groups as beneficial strategies in achieving short-term water reduction: • Pleasanton Unified School District o Utilizing the City Liaison Committee to communicate with the PUSD on water reduction needs. o Regular communication and assistance to PUSD maintenance staff. o Possible assemblies/presentations to the student body to provide education on the importance of conservation and ways conserve water at home. o Inquire about the possibility of adding water conservation tips on school exterior message boards during summer. • Business.Community o Employing City staff relationships with property managers and business groups such as the Chamber and Pleasanton Downtown.Association to provide regular updates on the City's water reduction message as it evolves. o Generating routine communication to the business community. (Through some format to be identified). o Further communication development with: • Hacienda Business Park • Local hotels • Stoneridge Mall • Fairgrounds • California Center • Residential Community o Routine and consistent messaging through various outlets:. • City website & City newsletter • Landscape & Lighting Maintenance District mailers • Geological Hazard Abatement District mailers • Community Services Activity Guide for summer will now include drought awareness information • Firehouse calendar • Social media • Email and water bill messaging o TV30 coverage • City Employees City of Pleasanton I City Wide Drought Action Strategies 2