Laserfiche WebLink
THE CITY OF <br />- ~ CITY COUNCIL AGENDA REPORT <br />PL~E ~AS~4NTONe <br />October 2, 2007 <br />Finance Department <br />TITLE: APPOINTMENT OF THE 2008 ADVISORY BOARD FOR THE <br />PLEASANTON DOWNTOWN ASSOCIATION BUSINESS IMPROVEMENT <br />DISTRICT <br />SUMMARY <br />State law requires the City Council to appoint an advisory board to the PDA Business <br />Improvement District to prepare the 2008 budget and report. The budget details the <br />calculation of the annual assessment to be levied on the businesses within the district. <br />RECOMMENDATION <br />Staff recommends the Council appoint the 2008 Pleasanton Downtown Association <br />("PDA") Advisory Board as follows: <br />Brent Alverson, Zzippes of Pleasanton <br />Bernie Billen, Valley Community Bank <br />Vic Malatesta, Vic's All Star Kitchen <br />Judy Wheeler Differ, Towne Center Books <br />Janet Yarbrough, Certified Public Accountant <br />FINANCIAL STATEMENT <br />The City contract with the PDA requires the City to match the annual assessments paid <br />by businesses in the district. In 2007, the City match from the General Fund was <br />approximately $61,000. Staff anticipates the 2008 match will be between $60,000 and <br />$65,000. In addition to the direct City contribution, the City adds approximately $60,000 <br />in indirect funding which includes staff time to administer the PDA assessments and <br />contract, assistance with the Hometown Holiday Celebration, as well as the cost to <br />maintain downtown planters, cleaning sidewalks, garbage pickup, and staff time for <br />special events. <br />