City of Pleasanton
1/13/2022 9:45:37 AM
1/13/2022 9:45:20 AM
CITY CLERK - TYPE
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4 <br /> THE CITY OF <br /> °° -• •-'' "" CITY COUNCIL AGENDA REPORT <br /> pLEASANTON <br /> January 18, 2022 <br /> Economic Development <br /> TITLE: ADOPT RESOLUTIONS OF INTENTION TO RENEW THE TRI-VALLEY <br /> TOURISM MARKETING DISTRICT AND REQUESTING CONSENT TO <br /> ADMINISTER ASSESSMENTS <br /> SUMMARY <br /> Since 2006, Visit Tri-Valley (VTV) has been managing the Tri-Valley Tourism Marketing <br /> District (TVTMD) and implemented numerous marketing and promotional campaigns and <br /> tourism initiatives for the Tri-Valley. To continue to build on this success, the Visit Tri- <br /> Valley board has determined that renewing the tourism marketing district at the current <br /> $3.25 per room night assessment with an option to increase the assessment starting in <br /> the third year (2025) but not to exceed $4.00 per room night is optimal, as well as <br /> comparable with progressive tourism business improvement districts throughout the <br /> region and state. This will allow Visit Tri-Valley to extend its efforts while continuing to be <br /> self-sustaining. <br /> RECOMMENDATION <br /> Adopt Resolution of Intention to Renew the Tri-Valley Tourism Marketing District, <br /> Resolution Requesting Consent from the Cities of Livermore and Dublin, the Town of <br /> Danville, and Contra Costa County to Renew the Tri-Valley Tourism Marketing District <br /> and Administer Assessments, and a Notice of Public Meeting and Hearing Concerning <br /> Renewal of the Tri-Valley Tourism Marketing District. <br /> FINANCIAL STATEMENT <br /> There is no significant fiscal impact to the City. The City's Visit Tri-Valley membership <br /> dues will continue at the city membership rate of $2,500 annually. Staff costs generated <br /> by the administration of the assessment district and/or the collection of funds will continue <br /> to be offset by the administrative fees received as described in the Management District <br /> Plan (Attachment 1). <br />
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