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ORDINANCE NO. 2208 <br /> AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PLEASANTON AMENDING <br /> MUNICIPAL CODE CHAPTER 9.32 AND TITLE 18 TO RESTRICT THE SALE OF <br /> FLAVORED TOBACCO PRODUCTS, ELECTRONIC SMOKING DEVICES AND <br /> RELATED PARAPHERNALIA CITY-WIDE; LIMIT NEW TOBACCO SALES WITHIN <br /> 1,000 FEET OF PUBLIC SCHOOLS, PARKS AND RECREATION FACILITIES; AND <br /> ADOPT MINIMUM PACKAGE SIZES AND PRICING FOR TOBACCO PRODUCTS <br /> WHEREAS,the California Department of Public Health (CDPH) Tobacco Control Program <br /> reports in Tobacco Facts and Figures 2018 that in California 63.6% of current cigarette smokers <br /> started by the age of 18, and that the overall tobacco use rate among California high school <br /> students is at 13.6%; and <br /> WHEREAS, the CDPH notes that nationally 70 to 80 percent of middle and high school <br /> tobacco users have used at least one flavored tobacco product in the past 30 days, and eight out <br /> of ten young adults 18 to 24 that currently use other tobacco products reported flavor usage; and <br /> WHEREAS, the CDPH further advises that youth who would otherwise not have smoked <br /> cigarettes or use other tobacco products are using electronic smoking devices, and such <br /> adolescent electronic smoking device users are also more likely to start smoking traditional <br /> cigarettes; and <br /> WHEREAS,the Alameda County Department of Public Health's Tobacco Control Program <br /> learned that for underage tobacco users in Alameda County: 81% who try tobacco first use a <br /> flavored product; 87.6% have used a flavored tobacco products; 30% have used e-cigarettes; <br /> 20% currently use e-cigarettes; 11% currently use e-cigarettes in school; 79% believe it is easy <br /> to obtain e-cigarettes; and 57% believe it is easy to obtain cigarettes; and <br /> WHEREAS, the CDPH reports in its Young Adult Tobacco Purchase Survey 2019 that <br /> underage decoys were able to purchase the following tobacco products from retail locations at <br /> this frequency: e-cigarettes and e-liquids = 16.9%; cigarettes = 17.5%; cigars, little <br /> cigars/cigarillos, or wraps = 33.3%; at these store types: pharmacies = 3.5%; supermarkets 8.9%; <br /> vape shops = 13.4%; gas stations = 14.5%; liquor stores = 15%; convenience stores = 15.5%; <br /> tobacco stores/smoke shops = 30.6%; and restaurant/cafe/donut shop = 43.2%; and <br /> WHEREAS, the Centers for Disease Control and Prevention (CDC) reports that scientific <br /> evidence shows that tobacco company advertising and promotion influences young people to <br /> start using tobacco, and that tobacco companies pay retailers for stocking, shelving, displaying <br /> and merchandising of particular tobacco brands and products; and <br /> WHEREAS, the CDC reports that cigarette smoking is responsible for more than 480,000 <br /> deaths per year in the United States, including more than 41,000 deaths resulting from <br /> secondhand smoke exposure (see The Health Consequences of Smoking — 50 Years of <br /> Progress: A Report of the Surgeon General (2014) U.S. Dept. of Health and Human Services); <br /> and <br /> WHEREAS, the CDC also advises that each day about 2,000 people younger than 18 <br /> years smoke their first cigarette, and over 300 people younger than 18 years become daily <br /> cigarette smokers; <br />