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THE CITY OF LL pLEASANTON< CITY COUNCIL AGENDA REPORT October 6, 2015 Economic Development Community Development TITLE: INITIATE DOWNTOWN PARKING STRATEGY AND IMPLEMENTATION PLAN SUMMARY Several recent redevelopment projects in the pipeline or already complete indicate a positive trend for economic growth in Downtown Pleasanton.While this new activity within the commercial district is welcomed, it is increasing the demand for parking. To determine how best to ensure sufficient and efficient parking in the downtown area in both the near- and long-terms, staff is outlining a process to review and address both parking supply and parking management. These steps will result in a range of actions that are sensitive to the desire to foster economic development and a pedestrian-oriented downtown while meeting the parking demand of local businesses and residents. Staff proposes to begin with a downtown parking analysis and feasibility study, which will allow for a reasoned and focused evaluation of various physical improvements and parking management options. With recommendations in hand, staff will return to the City Council with a parking strategy and implementation plan. RECOMMENDATION Authorize staff to initiate the development of a downtown parking strategy and implementation plan. FINANCIAL STATEMENT Funding for a downtown parking analysis and feasibility study not to exceed $100,000 is included in the FY15-16 Capital Improvement Program budget. With City Council authorization, staff will issue an RFP to prepare the proposed parking supply/demand and feasibility study and request Council's approval to award a contract at an upcoming City Council meeting.