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THE CITY OF 11 <br /> CITY COUNCIL AGENDA REPORT <br /> pLEASANTON <br /> December 7, 2010 <br /> Finance <br /> TITLE: ADOPT A RESOLUTION LEVYING THE PLEASANTON DOWNTOWN <br /> BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FOR 2011 <br /> SUMMARY <br /> The Pleasanton Downtown Association (PDA) Advisory Board report and budget for <br /> 2011 were presented to and accepted by the City Council on November 16, 2010. The <br /> PDA Advisory Board report and budget recommends no modifications to the district <br /> boundaries and no change in the method of levying the assessment for 2011. Based on <br /> this, the Council is being asked to approve and levy the assessment for 2011. <br /> RECOMMENDATION <br /> After opening and closing the public hearing in this matter, Staff recommends that <br /> based on the PDA Advisory Board report and budget the Council levy the annual <br /> assessments for 2011. <br /> FINANCIAL STATEMENT <br /> The City contract with the PDA requires the City to match the annual assessments paid <br /> by businesses in the district. In 2011, the City match from the General Fund will be <br /> approximately $61,000. In addition to the direct City contribution, the City contributes <br /> approximately $60,000 in indirect funding which includes staff time to administer the <br /> PDA assessments and contract, assistance with the Hometown Holiday Celebration, as <br /> well as, the cost to maintain downtown planters, cleaning sidewalks, garbage pickup, <br /> and staff time for special events. <br />