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Councilmember McGovern questioned what the cost of the equipment would be in 5 years, as most <br /> people will want this to continue if successful. The agreement states that after 5 years, the City <br /> would have to purchase the equipment. Ms. Ott said after the extension of the agreement, San Jose <br /> Arena Management would sell all equipment to the City at a depreciated value, and could later <br /> provide specific dollars for this. <br /> Councilmember Sullivan referred to costs, stating it would cost the City $15,000 to install water, <br /> power and voice and data lines to the site, existing lighting is in place for night -time use, however, <br /> additional lighting would be installed for safety of street crossing at the San Francisco site. The City <br /> would pay a minimum of $30,000 for sponsorships and $40,000 if 3 sponsorships cannot be <br /> achieved. The City will be reimbursed for utilities and security personnel from all revenues <br /> generated after expenses are deducted. Councilmember Sullivan noted this was a public /private <br /> partnership and he believed the City was at some risk for the sponsorship as well as utility costs. <br /> He asked if a pro forma has been provided showing the Sharks revenue. Ms. Ott said a pro forma is <br /> being developed but it was not included as part of the project when identifying ticket sales, but she <br /> said the equipment will initially cost about $170,000, but after the agreement is approved, the <br /> budget can be developed. <br /> City Manager Fialho said the plan was to determine whether the Council was amenable to the use <br /> and staff would meet with the Sharks organization, review the pro forma, estimate activities, set <br /> ticket prices, estimate sponsorships and lay out a plan which will be successful. He confirmed with <br /> Councilmember Sullivan that staff is requesting that the City Council approve the licensing <br /> agreement to give the City Manager the authority to work out a business plan that is successful. <br /> Councilmember Sullivan said one of the differences between Walnut Creek and other rinks is that <br /> there is significant advertising or promotional element for the Sharks, not only for their regular <br /> hockey ticket sales but also a controversial project coming to build a large ice rink at Staples <br /> Ranch, and he felt this provides a significant promotional opportunity for the Sharks. Both of these <br /> things have some value and he questioned whether this has been factored into the pro forma. Mr. <br /> Fialho said staff has not placed a value on the name of the facility and can entertain this when staff <br /> discusses this with the business plan. He said there is a benefit to have the facility in town during <br /> the holidays, he agreed it does provide a name recognition for the organization which could create <br /> excitement for the other opportunity which will be considered across town. Staff has been careful to <br /> separate the two projects. <br /> Councilmember Thorne said he thought in the staff report there would not be any on -site vending, <br /> except for non profits. Mr. Fialho said they were but had a discussion with the PDA yesterday and <br /> this led staff to change its position. Staff certainly wants to promote non profit activity where it can, <br /> but they rather want to bring the 20,000 to 30,000 people into the downtown and have them spend <br /> their money in the restaurants and coffee shops on Main Street. <br /> Councilmember McGovern said she would really have part of the profit go toward buying the <br /> equipment in 5 years and that it be included in the business plan and suggested going with a <br /> 50 %/50% split. Mr. Fialho said the Council should reflect this preference when making a motion that <br /> there is an interest to purchase the equipment at the end of the 3rd or 5 year and to allow staff to <br /> come up with a plan to purchase the equipment and leave the current calculation at 10 %/90 <br /> Councilmember McGovern feels this is something the community is really looking forward to, <br /> confirmed that Walnut Creek had 43,000 participants attend their downtown facility. <br /> Mayor Hosterman opened the public hearing. <br /> City Council Minutes Page 18 of 20 April 21, 2009 <br />