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considered commercial properties and ensuring that those senior residents are able to access the 15% discount. Councilmember Sullivan reiterated Mayor Hosterman's assurances and added that because Pleasanton is locked into an exclusive franchise agreement, staff and the board are doing their very best to audit operations and address costs in whatever ways possible within the confines of that agreement. He said that the rates cited by Mr. Marovich seem incredibly excessive and suggested examining how commercial rates are applied to condominiums. He thanked Waste Management Authority staff, specifically Tom Pedilla, for his assistance. He said that aside from the environmental incentives of this program, there is potential for economic development if the recycling diversion rate can be substantially increased to a point where Pleasanton can look for ways to develop local markets for recycling products. Councilmember Thorne confirmed that the public cannot only receive payment for bringing recyclables to the transfer station, but will be eligible for a bill credit, as well. Councilmember McGovern said her initial concern regarding condominiums and townhouses was that senior citizens and fixed income households would unnecessarily bear the cost of this increase. She stressed the importance of relieving this burden and asked staff to return with an update in regards to that and other utility discounts. She also asked how seniors apply for the water utility discount. Mr. Fialho directed anyone over the age of 62 to call the City's utility billing department fora 15-20% bill discount. Councilmember McGovern asked that the next newsletter cover all of these items. Mr. Fialho added that staff plans to hire a marketing firm for the outreach campaign to ensure that the intended message is on point and all discounts are appropriately identified before the program is rolled out. Councilmembers agreed to support the condition that staff returns with discussion on condominium refuse rates. Councilmember Thorne said that the very best staff could do to eliminate the cost of the curbside recycling program would be to delay implementation; as this program is inevitable and simply a matter of now versus later, he supports it. MOTION: It was m/s by Sullivan/Cook-Kallio to adopt Resolution No. 09-275 establishing fixed and uniform refuse collection and recycling service rates for residential and commercial customers for the period April 1, 2009 through March 31, 2011 as recommended by staff and noted by the Council. Motion passed by the following vote: Ayes: Councilmembers Cook-Kallio, McGovern, Sullivan, Thorne, Mayor Hosterman Noes: None Absent: None BREAK: Mayor Hosterman called fora 4-minute break and thereafter reconvened the regular meeting. 15. Public Hearing Continued to May 5, 2009: PAP-133/PMCC-2, Gilchrist & Rutter/Vineyard Villa -Consider an appeal of the Planning Commission's denial of an application for a Vesting Tentative Map converting a 208-unit mobile home park located at 3263 Vineyard Avenue into residential condominium units City Council Minutes Page 11 of 17 April 7, 2009