RES 08253 - Laserfiche WebLink

ATTACHINENT 2 1, ..,_r.. ~IEASANTpN Report to City Council 2008 Review and 2009 Budget sTRVCru>~ The Pleasanton Downtown Association (PDA) is a non-profit service organization comprised of all downtown businesses and dedicated to the ongoing revitalization of Pleasanton's historic business district. The downtown business improvement district was created in 1984 by the Pleasanton City Council under the provisionv of California Business Improvement District/Area law. The current assessment forrula is based on the annual business license payment: businesses located curbside, downstairs on Main Strut are assessed at a rate of two times their business license; businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times their business license; all other businesses (those located off Main Street) pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Non-profit businesses do not pay an a9aeswrtent to the PDA. A ten-person BARC (Business Assessment Review Committee) taskforce was formed to review the current BID assessments, address member concerns and compare the PDA's current assessment formula to twenty-two (22) others utilized throughout California Upon completion, the taskforce unanimously recommended to maintain the current structure and fees. The PDA Advisory Board finds that the current formula is the most equitable without putting undue burden on the members, and yet assures that each business contributes to the well being of the downtown. Therefore, the Board is not reconunending any changes in the District's assessment formula or the boundaries of the district for 2009. The district includes approximately 600 members. The members elected 1 l Board of Directors for 2009. The Board must include two property owners and two retailers and no more than three directors may represent any oru segment of the membership. In accordance with the City/PDA agreement, the PDA has created an organizational stnucture that is modeled on the guidelines recommended by the National and Main Street Programs. The four areas of focus are: Orpn&ation: The Organization Committee known as the Executive Committee is made up of the five otHcers of the Board of Directors - President, President-Elect, Past President, Secretary and Treasurer. While the Board of Directors takes a broad approach, the Organization Committee focuses more closely on the operations of the PDA: financial oversight, persomtel issues, budget and insurance. Pro®otioas do MarkeNog: The Marketing tit Education Committer includes four board members, approximately five committee members and 40 event voluntary. This is the second year the committer has expanded its scope of work to include educational opportunities for members. it continues to create and implement exciting ways to promote downtown to local residents and regional visitors. The events are designed to increase awareneu of the downtown district and enhsrtce the tong-term economic