RES 85500 - Laserfiche WebLink

~IILE PROTECTED &ND FREE FROM CLARE, - Shape and orientation should complement PAItN~F OR GOD LEA~~ REQUIRE ADDiTiONAL IN'YEFdqAL ILLt~IINATION the building and storefront design. - betters and window graphics applied to to ensure their visibikity on bright days. glass; backlit by means of internal WAiL SIGNS: Principally to identify storefront illumination. ]]~E b~qDERSIDE OF COVERED WALB~AYS OR ground floor businesses. - Letters and graphics applied to canvas BALCONIES ,~d~q) TtiE BUILDING WALL, IF - Related to individual storefronts and awnings; direct illumination (optional). LIGHT-REFLECTIVE, CAN PROVIDE ADDIT10:~L located above the entry in multi- LIGHT WHILE STILL PROVIDING PROTECTION storefront or multi-tenant buildings. PLASTIC CONTROLLING GL~D~E, making the sidewalk - Placed no higher than the cornice, - Individual letters or symbols; space more pleasant for shoppers and the parapet, soffit or second floor sill internally-illuminated. storefront and business more inviting. line, whichever is lower. -Molded letters or symbols; backlit or - Small eye-level signs may be placed at direct illumiaation. INDIRECT NIGHTTIME ILLID~IINATION OF C0~]ERED or near building entrances to provide WAL~AYS OR BALCONIES b[~Y BE NEEDED TO building address and/or to identify h~EON SUPPLFa~tENT STOREFRONT ILLUMINATION as upper floor businesses and tennants. - Suspended tubing without background for these projections may block light from window signs and graphics. streetlights. WLN~DOW SIGNS: letters or graphics applied -As highlighting and illumination for directly to glazing for ground floor and applied letters or symbols. InappropIiate Sign Materials upper level businesses. - As principal sign material. - MIRRORED OR EX~REMELY FLASItY, SHI.~I OR - Area: 25% maximum coverage of total window area, and not to exceed 25% VIh~YL FLUORESCENT MATERIALS: Metal, plastic, coverage per window on ground or second - Letters and window graphics applied to film, paper or paint. - PAPER OR OTHER DEGRADABLE MATERIALS OR floors. inside surface of glass; backlit by IN~DIVIDUAL LETTERS WITH BACKGROUND means of internal storefront or display Inappropzic~e Sign Types and area illu~nination. applied to windows (except for markets and other retail food businesses). Placement - PAINT applied directly to the building WOOD facade. Any sign placed so that it obscures - Smooth finished, sealed or painted - ROUGH-HEWN WOOD, CORRUGATED .~fETAL OR architectural features or details, is individual letters, symbols, plaques or OTHER MATERIALS with a rough or inappropriate. In addition, the following panels; backlit or direct illumination. unfinished appearance. sign types are not recommended: - B~Z~S, S~m~S, PE~VrS OR o~mm Storefront and Building WIND-ACTIVATED DEVlCMS Illumination - PROJECTING FIN-TYPE SIGNS FREESTA[DtNG BUSINESS SIGNS: pole, Adequate storefront illumination is ground type, or movable signs if placed essential for successful retailing, ~ in public right-of-way. particularly ~nen building projections or - GE~IEK~L ADVERTISING SIGNS shading devices are used- Observing these - OFF-PRDIISE BUILDING IDENTIFICATION guidelines will help ensure proper - ROOF SIGNS illumination- - TEMPORARY SIGNS (other than for markets and retail food businesses) STOREFRO[~ DISPLAYS SHOULD BE IbrrERESTING, - INTEtNALLY-ILLUMINATED SIGNS ARTFULLY DESIGNED, FREQUENTLY CHANGED AND ADEQUATELY ILLUMINATED EVEN DURING Sign Materials and Illumination DAYLIGh~r HOURS, so as to attract the The following materials and methods of interest of passers-by and to enliven the illuminating signs are recorrrnended: pedestrian streetsca[~ and shopping environment. METAL blany buildings in Downtown Pleasanton do - Individually applied letters or symbols; ENTRIES, PARTICtL~RLY WtEN RECESSED, MAY not occupy their entire sites. The backlit or direct illumination. REQUIRE SEPARATE EXTERIOR ILLb~,IINATiON in resulting outdoor spaces can enhance or - Smooth, painted bands or panels; direct addition to the backlighting provided by detract from the image of a Business illuminaton. internal storefront illumination. according to how they are utilized, - Engraved plaques for upper-level treated and maintained- Whether ontdoor busincss identification; direct DISPLAY WINDOWS S~b\DED BY COVERED space is simply "left over" or included by illumination. SIDEWALKS, BALCONIES, OR DEEP AWNINGS, design, or whether used strictly for service or to provide additional Three Storefront Sign Solutions ~fy[E~ ~{~') pedestrian anentties, adequate illumination and proper matntenance ....... ~ .i ~ - Pedestrian Passageways and ~" Areas Dopending on their width and the u~e of adjoinin~ build ings, passageways, courtyards and other outdoor spaces offer ~ additional opportunities for pedestri~n amenlties such as landscaping, sto~e entries, display windows and ontdoor AW~W. LSIGN. WINDOW An exDoS~d TRANSOM setting Or dining areas. To enhanc~· AFIXEDCANV~SAWNING, GRAPHICS and a ~OVABLE CANVAS WINDOW. CANVASAWNINGand Outdoor spaces for pedestrian use, tb. ese AWNING SIGN ~nd WINDOW SIGNS. AWNING. INDiVIDUALLY ApPLIED signl~ers. guidelines should b~ observed: 7