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12~ <br />THE CITY OF <br />~L£t1S~4NTONo <br />CITY COUNCIL AGENDA REPORT <br />October 7, 2008 <br />Finance Department <br />TITLE: APPOINTMENT OF THE 2009 ADVISORY BOARD FOR THE <br />PLEASANTON DOWNTOWN ASSOCIATION BUSINESS <br />IMPROVEMENT DISTRICT <br />SUMMARY <br />State law requires the City Council to appoint an advisory board to the Pleasanton <br />Downtown Association ("PDA") Business Improvement District to prepare the 2009 <br />budget and report. The budget details the calculation of the annual assessment to be <br />levied on the businesses within the district. <br />RECOMMENDATION <br />That the City Council appoint the 2009 PDA Advisory Board as follows: <br />Brent Alverson, Zzippes of Pleasanton <br />Bernie Billen, Valley Community Bank <br />Vic Malatesta, Vic's All Star Kitchen <br />Judy Wheeler Differ, Towne Center Books <br />Janet Yarbrough, Certified Public Accountant <br />FINANCIAL STATEMENT <br />The City contract with the PDA requires the City to match the annual assessments paid <br />by businesses in the district. In 2008, the City match from the General Fund was <br />approximately $62,000. Staff anticipates the 2009 match will be between $60,000 and <br />$65,000. In addition to the direct City contribution, the City adds approximately $60,000 <br />in indirect funding which includes staff time to administer the PDA assessments and <br />contract, assistance with the Hometown Holiday Celebration, as well as the cost to <br />maintain downtown planters, cleaning sidewalks, garbage pickup, and staff time for <br />special events. <br />