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businesses to pay the tax as they may not fall neatly within the current definitions of <br />businesses that must pay the tax based on office expenses. To address that concern, <br />staff recommends that the ordinance be amended to define a new category of <br />businesses--non revenue producing businesses--that will broadly cover those <br />businesses that do not generate gross receipts themselves but do provide services to <br />the same business located outside the City that does generate revenue. <br />Finally, Pleasanton has been attracting a number of new businesses that intend to be <br />revenue producing (unlike the businesses described in the previous paragraph that <br />never intend to be revenue producing in Pleasanton) but may take a year or more to be <br />in that mode. In the interim, the business may have significant office space and employ <br />a number of people in Pleasanton but yet generate relatively few gross receipts. <br />Hence, they would pay relatively little tax compared to a similarly situated non revenue <br />producing business. In order to address this inequity, staff recommends that the <br />ordinance be amended to include a definition of a "start up company" that will pay the <br />license tax based on office expenses, just like the non revenue producing business <br />described above. Once gross receipts equal or exceed the office expenses, then the <br />tax will be calculated on gross receipts. <br />These changes will enable the business license staff to administer the ordinance in a <br />fair and equitable manner and will clarify certain existing ambiguities in the ordinance. <br />For these reasons, staff recommends that these amendments be adopted. <br />Submitted by: <br />C <br />David P. Culver <br />Finance Director <br />Approved y: <br />f <br />Nelson Fialho <br />City Manager <br />Attachment: <br />1. Proposed Ordinance Amending City's Business License Tax <br />Page 3 of 3 <br />