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14
City of Pleasanton
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2007
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121807
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12/12/2007 4:00:43 PM
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12/12/2007 3:57:20 PM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
12/18/2007
DESTRUCT DATE
15 Y
DOCUMENT NO
14
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The proposed ordinance requires both electronic filing of campaign statements, as well <br />as the traditional filing of one signed original campaign statement with the City Clerk's <br />Office. The filing of one signed original would provide an accurate record of the <br />campaign statement in the event of any technical mishap, meet state requirements, and <br />hold the person signing responsible for accuracy under penalty of law. <br />Staff recommends that the Council adopt the proposed ordinance mandating electronic <br />filing of campaign statements to allow for greater public access to this information. It is <br />proposed that electronic filing be mandatory so that information about all candidates <br />and committees is equally available to members of the public. <br />Staff expects to finalize selection of a software vendor, have customized features <br />incorporated, and have electronic filing and campaign statement information available to <br />the public on the City's website by July 2008. The cost is expected to be approximately <br />$10,000 annually for the necessary licenses to use this type of software. <br />Voluntary Expenditure Limit. As was noted in the October 16, 2007 report, mandatory <br />expenditure limits implicate Freedom of Speech and Association, and are generally not <br />allowed. Some cities, such as San Ramon, have adopted voluntary expenditure limits. <br />Based on Council's prior discussion and request for additional information, staff <br />suggests that if a voluntary expenditure limit is considered, the limit be set at $1.00 per <br />registered voter in the City. This amount could be the same for candidates for the office <br />of council member and mayor; or, those offices could have different voluntary <br />expenditure limits. If the election were held today, and the $1.00 per registered voter <br />limit were in place, this voluntary expenditure limit would be $36,721. <br />This methodology of basing the voluntary expenditure limit on the number of registered <br />voters relates to campaigns for public office, and it is an objective and publicly reported <br />number. Under the Elections Code, the Alameda County Registrar of Voters must <br />report to the Secretary of State the number of registered voters in the county, and <br />distinguish this by city. This is a number that is posted by the Registrar of Voters on its <br />website. In the Alameda County Registrar of Voter's Report of Registration for the Feb. <br />5, 2008 Presidential Primary (for which voter registration closed on September 4, 2007), <br />the City of Pleasanton had 36,721 registered voters. <br />In San Ramon, which has a voluntary expenditure limit, the limit is calculated based on <br />the cost of two mailings to each registered voter. For the 2005 election, San Ramon's <br />voluntary limit was $21,544. Staff perceives that San Ramon's methodology could be <br />subject to significant variables, such as cost of color versus black & white, size of <br />mailing, rates for pre-sorted mail, etc. <br />If Council considers a voluntary expenditure limit, staff would recommend that it be <br />based on the number of registered voters in the City, as reported by the County <br />Registrar, 130 days prior to the election at issue. The 130 day period is recommended <br />Page 3 of 6 <br />
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