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candidates. She asked ff the PAC could be required to report at the same number of reporting <br />periods as candidates do, and Ms. Soto said this issue cook! be researched and let the Council <br />know. Councilmember McGo\rem walled PACs to be extremely transparent and felt it would get <br />to a point where people will see that PACs and independent people are supporting certain <br />candidates and it becomes a flag to investigate their reasoning behind it. <br />Councilmember Sullivan questioned the requirement for PACs to file a Form 460 and indicate <br />they spell money on a candidate, and t1As. Soto said generally yes, but it depends on what kind <br />of committee they are. There are some statewide committees that may not file locally and may <br />only file at the State level. <br />Councilmember McGovern asked Ms. Seto to look at this for control purposes. She said her <br />campaign was not listed on the information distributed, she wished she had seen more of the <br />campaigns of 2000, 2002, 2004 and 2006 because that's when PACs became more involved. <br />She said she does not mind contribution limits from people, she would like to look at not only the <br />cities of Livermore, San Ramon and Dublin but also at Danville, Fremont, and Union City. She <br />would like to look at Optbn One and the idea that you do not allow expenditures to come in late <br />and after the reporting period. She does not mind kooking at a contribution expenditure voluntary <br />plan, supported keeping the reporting threshold at $25, and using the website to post campaign <br />statements. One thing that worries her the most in elections is the negative smear campaigns <br />that happen at the very last minute because ff an independent person or PAC sends out a <br />negative smear campaign, she feats the candidate has the right to be able to put forward the <br />true and honest story and this might be one point that should be looked at with the limit. <br />Coundlmember Cook-ICallto said the purpose of campaign finance reform is to make it <br />transparent. Part of the trend we are seeing in Pleasanton is a natbnwide trend. Federal laws <br />have very large loopholes, sometimes there is no control over that, much of what candidates <br />and committees do is already cxontrolled by federal law and she would hate to see the Council, <br />in the effort of making this more transparent. She liked the idea of putting the statements on the <br />website. She described the differences between hard and soft money, and the contributions <br />made to candidates from a single PAC supporting a candidate versus multiple PAC's <br />contributing to a candidate. She said by limiting the contribution, you dilute the pool and limit <br />the transparency. <br />Councilmember Sullivan felt there was diversit)r of opinion, said he appredated staff researching <br />the topic and putting together the information. In looking at the graphs, this has not been an <br />issue in Pleasanton until recently, but his concern is with that trend and what it means for the <br />future. He felt the Council had some tools, some ideas from the public and these needed to be <br />identffied as to whether or not they will help the Council. There are issues of challengers and <br />incumbents, issues of residents and citizens versus businesses and special interests, and how <br />you sort through it all. He thinks this goes beyond transparency and something that needs to be <br />improved. He felt the Council should look at all of the tools and determine what does and does <br />not make sense for Pleasanton. He suggested looking at direct campaign limits, both from <br />individuals and from the organizations we cannot control; whether they are PACs or <br />committees. He felt the City could put control on those contributions. He liked the idea of a <br />voluntary expenditure pledge but was not sure what that number is. He supported looking at the <br />option of a spending deadline. <br />Councilmember McGovern felt that ff it is within the last 7 days, this is where a PAC and <br />independent groups could do that to a candidate. She felt there should be some sort of safety <br />valve to allow a candidate to publish a rebuttal. <br />City Council Minutes 10 October 16, 2007 <br />