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THE CITY OF <br />.~. ~ <br />pL~E~S~4NTONo CITY COUNCIL AGENDA REPORT <br />1 <br />December 18, 2007 <br />Finance Department <br />TITLE: PLEASANTON DOWNTOWN BUSINESS IMPROVEMENT DISTRICT <br />ADVISORY BOARD REPORT AND BUDGET AND LEVY OF THE <br />ASSESSMENT FOR 2008 <br />SUMMARY <br />The Pleasanton Downtown Association ("PDA") Advisory Board report and budget for <br />2008 are attached. The Advisory Board is not recommending any modifications to the <br />district boundaries or to the method of levying the assessment for 2008. Adoption of the <br />report and budget will cause the levy of the assessment for 2008. <br />RECOMMENDATION <br />Staff recommends that the Council approve the Resolution (Attachment 1) accepting <br />and approving the report and annual budget of the Pleasanton Downtown Association <br />advisory board and levying the annual assessment for 2008. <br />FINANCIAL STATEMENT <br />The Pleasanton Downtown Business Improvement District assessment revenue is <br />estimated at $62,000. In accordance with an agreement between the City and the PDA, <br />the City agrees to provide annual matching funds equal to the annual assessment. As a <br />result, the City grant for 2008 will be $62,000. In addition to this amount, the City <br />General Fund contributes approximately $75,000 in direct and indirect funding for <br />holiday lights, seasonal banners and the Hometown Holiday Celebration. Additional <br />indirect funding of approximately $45,000 includes City staff hours to collect and <br />administer the PDA assessment, as well as the cost to maintain downtown planters, <br />cleaning sidewalks, garbage pickup, and staff time for special events. <br />