21 ATTACHMENT 07 - Laserfiche WebLink

Mr. Iserson clarified that approximately $1.7 to $1.8 million is local traffic impact fees and the remainder is about $200,000 which goes to the regional account. 20% of that $200,000 can be used for local projects such as when the City used it for the new BART station. Councilmember Sullivan referred to the truck traffic on-site monitor and questioned how this worked. Mr. Knoedler said the owner of the shopping center is responsible for designating an individual who will act as a monitor to make sure delivery trucks are going and coming in directions they are supposed to. It will not necessarily have to be all day, but they are responsible for making sure that the truck drivers and their companies are doing the right thing. If not, they are responsible for working with the City to resolve this. He questioned the success rate the City has had on Valley and indicated they recently received a memo from the Assistant City Attorney that talked about what legally can and cannot be done. Mr. Iserson felt this was a specific project that the City can condition and that the memo addressed passing an ordinance affecting traffic circulation citywide. Councilmember Sullivan said the actual green building ordinance applies for the Home Depot building, but does not apply to the other smaller buildings and questioned why the entire development was not required. Mr. Iserson said staff would be working with the applicant to do just that because they have expressed their commitment towards achieving green building status and the ordinance also encourages smaller buildings to meet green building status. Mayor Hosterman felt the 20,000 square foot number had to do with downtown Pleasanton, and Mr. Iserson said the 20,000 is in the ordinance throughout the City, except for the downtown, which is totally exempt. Councilmember Sullivan referred to the economic issues and the study that staff performed of the business for the new Home Depot, noting approximately 20% would come initially from the existing store and then 10% of the revenues would come from the impact on other small businesses in the area. He said there are some smaller stores in the Stanley Business Park leaving 70% and asked where that came from. Ms. Wagner said the 70% comes from the region. He indicated he had a study done by Iowa State University that discusses the impact of big box building materials stores on host towns and surrounding communities. The study talks about the zero sum game theory that essentially says with the exception of population growth, there is a fixed market for these kinds of stores. Ms. Wagner noted the growth in building supplies anticipated, as the city's housing stock is aging and there will be a demand for improving homes and building supplies. She felt the zero sum game looks at a much larger area, so if they were looking at Alameda and Contra Costa County wide, it could be a zero sum game, meaning that we are taking from other businesses outside Pleasanton more so than 10%. She said staff only looked at the impact on Pleasanton. Councilmember Sullivan referred to dollars staying in the community versus going out of the community. He said there were a couple of studies that talk about locally owned businesses versus corporate owned businesses. The two studies indicate that a larger percentage of the dollars generated on the locally owned businesses stay in the City Council Minutes 8 May 15, 2007