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21 ATTACHMENT 05
City of Pleasanton
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21 ATTACHMENT 05
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11/29/2007 2:26:52 PM
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11/29/2007 11:59:42 AM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
12/4/2007
DESTRUCT DATE
15 Y
DOCUMENT NO
21 ATTACHMENT 05
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Additionally, PRC concluded that "... it mould be highly unlikely that The Honze <br />Depot would close this unit. Despite the impact fi^onz Lowe's and from the Proposed <br />Store, the projected annual sales are $32.8 million and, therefore, are still considered <br />good by Home Depot's standards. Despite some awkwar^d ingress/egress associated <br />with the Johnson Dr°ive Horrze Depot, it is str^ategically positioned to serve southern <br />San Ramon, all of Dublin, and northern Pleasanton. Moreover, with the opening of <br />the Dublin Lowe's, The Home Depot would not want to give up any more of its <br />market share in this portion of the Tri-Valley. " <br />• What were the gross sales revenues for the Johnson Dr. Home Depot store and for <br />that shopping center in 2005 and 2006? <br />PRC's report states that the estimated sales of the current Johnson Drive store are <br />$48.3 million. The gross sales for the shopping center as a whole were <br />approximately $62.5 million in 2005 and $61.2 million in 2006. <br />• What is Home Depot's average transaction amount? Confirm if $60, as stated by <br />Home Depot. Home Depot Annual Report (9 months in 2006) cites an average <br />transaction of $42. Is $60 the average transaction at the Johnson Dr. store? <br />Response by Home Depot.• "The Home Depot annual report quotes the average <br />transaction for the entire nation. Sonze r^egions have higher transaction amounts, <br />whereas some regions have lo~~er transaction amounts. Home Depot's experience in <br />California and the Bay Area is that transaction amounts are much higher than the <br />national average. " <br />• How much do local small businesses give back to coininunity vs. a national chain? <br />In Pleasanton, we strive to achieve a balance among the types of businesses that <br />locate here, understanding there 's an appropriate context for both small to medium- <br />sized businesses as well as national cl~ain stores. It takes all sizes and types of <br />companies to provide the variety of goods and services desired by our conZnzunity. <br />Our experience shows that smaller and locally-based companies often give back' <br />through contr^ibutions and sponsorships towar^d local events, and donations of in-kind <br />services. Larger stores, while also sponsors of local fundraising and community <br />events, give back' in other ways such as contributing to larger^, often capital, <br />pr^ojects. As well, employees that contribute volunteer hours to local organizations do <br />so because they are connected to the community or the cause, regardless of the size <br />company they wor^k for. <br />• Review staff's original fiscal analysis and clarify/resolve discrepancies with <br />statements made by applicant. Define City costs of shopping center operation, such as <br />code enforcement, street repair due to trucks, and general shopping center operation. <br />The difference between the City's fiscal analysis (net annual revenues to the City of <br />$185, 000 - $260, 000) and the statement made by Home Depot that the Stanley <br />2 <br />
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