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15 ATTACHMENT
City of Pleasanton
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15 ATTACHMENT
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11/1/2007 3:07:35 PM
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11/1/2007 2:25:21 PM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
11/6/2007
DESTRUCT DATE
15 Y
DOCUMENT NO
15 ATTACHMENT
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Proceedings may be started by the Council on its own motion or upon receipt by the <br />Council of a written request of two of its members or by a petition signed by at least 10% of the <br />landowners of the proposed district. <br />Within 40 days of receipt of the petition, the Council must adopt a resolution of intention to <br />form the district. A public hearing must be held on the establishment of the district by the Council <br />no less than 30 nor more than 60 days after the adoption of the resolution of intention. Notice of the <br />hearing is by publication and may include mailed notices to each registered voter and landowner in <br />the proposed district. <br />Once the district is formed, the Council must submit the question of the levy of the special <br />tax to a vote of the newly created district. The vote may be at the next general election or at a special <br />election. The election must not be less than 90 and not more than 180 days from the end of the <br />protest hearing. The vote is by registered voters residing within the district. <br />The Mello-Roos district is officially formed with the ability to levy the special tax once the <br />question of the levy is approved by two-thirds (67%) of the voters voting at the election. If such <br />approval is not received, the Council is barred from any further action on the special tax for a period <br />of one year from the date of the election. <br />Both the Mello-Roos district and the issuance of the certificates of participation with the <br />levying of a parcel tax or benefit assessment, were viewed to be very similar. Therefore, in the next <br />section of the report, we will only analyze the funding of the capital facilities from the issuance of <br />general obligation bonds (where the tax is levied based on assessed valuation). However, once again, <br />if the Council determines that the levying of a parcel tax or benefit assessment is the way in which <br />they would like to proceed, then the actual structure of the tax rate or benefit assessment would need <br />to be studied further. <br />Survey Results <br />In February the City hired Fairbank, Maslin, Maulin & Associates (FMMA), a public policy- <br />oriented research firm to assist the City with a customer satisfaction survey and a survey of the <br />community regarding the taxpayer's willingness to raise taxes and tax themselves for any or all of the <br />Bernal Property Improvements. Any increase in taxes to fund said improvements would require <br />voter approval. The City's Bernal Financing Committee consisting of Council members Thorne and <br />McGovern, the City Manager, the City Attorney, the Director of Finance, and the Economic <br />Development Fiscal Officer worked with staff from FMMA to develop the questions for the survey. <br />The questions were drafted to determine public opinion regarding city services, to develop a <br />"baseline" to determine how these services compared with the results from previous customer <br />satisfaction surveys in 1995 and 2001, to determine voters' willingness to raise taxes and tax <br />themselves, and by how were they willing to raise taxes and tax themselves. <br />The community satisfaction survey was conducted between March 15 and March 19, 2007, <br />with a total of 400 Pleasanton voters being interviewed. Length of residency for respondents ranged <br />from less than five years (17%) to more than ten years (64%). A total of 53% of the respondents <br />were female, while 47% were male. Approximately 84% of the respondents owned their own home <br />and 70% had annual incomes in excess of $100,000. The survey cooperation rate was viewed as <br />being excellent for this type of survey according to FMMA. As a result of this and other <br />12 <br />
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