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4. CONSENT CALENDAR Wendy Davidson, 104 Lupine Lane, Pleasant Hill 94523, Valley Times Advertising Manager, commented on Item 4c, the contract for legal advertising for fiscal year 1997/98. She believed there were factors other than cost to consider when choosing the best newspaper for publishing legal notices. The Valley Times has been the newspaper of choice for the City of Pleasanton for several years. It has maintained an excellent relationship with the City Clerk's office by being a proactive source to assist with the legals in publishing them literally error flee. The newspaper introduced two value added options to the City, running supplemental display advertising at a reduced rate in order to publicize City Council meetings or community service messages, as well as sending out single sheet flyers to all nonsubscribers at no charge. The Valley Times has gone above and beyond to serve the City of Pleasanton by publishing all special community meetings on the community bulletin board. The Valley Times is Pleasanton's dally paid newspaper with a circulation of over 9,000. She said the readership percentage is 64 %. She understood that the Tri-Valley Herald' s bid was less per column inch rate. She said there is always room for a discount in any market. She was here tonight to ask Council to consider all aspects: service and readership percentages before making its final decision. Ms. Acosta wanted to echo what Ms. Davidson said and hoped the City would get the opportunity to work with the Valley Times again. It was moved by Ms. Michelotti, seconded by Ms. Dennis, that the following actions be taken on the Consent Calendar: a. Approve the City Council Minutes for June 17, 1997. b. Adopt Resolution No. 97-77, authorizing the City Manager to enter into the Master Agreement, No. 04-5101 between the Administering Agency (City of Pleasanton) and the State of California for Federal-Aid Projects. (SR97: 198) c. Award the 1997/98 contract to publish legal notices to the Tri-Valley Herald. (SR97:205) d. Actions of the Zoning Administrator and Planning Commission. (IR97:36) Vice-Mayor Pieo appealed Z97-44, the application of Julie Skidmore/Spectrum Network Services, for Cellular One and Janine Lenk/Sprint PCS, for design review approval to: (1) attach nine four-foot high panel antennas to the wall of an existing water tank; and (2) place a 230-square foot equipment building next to an existing pump house. The tower, water tank, and pump house are located southeast of McKinley Park -- at 519 Kottinger Drive. Pleasanton City Council 2 07/01/97 Minutes