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EXECUTIVE SUMMARY <br /> <br /> The purpose of producing marketing materials for Advantage <br />Pleasanton is to generate new business and developer inquiries, <br />provide information on Pleasanton and to assist the development <br />community. The availability of materials will also make it <br />easier for the City of Pleasanton and.the Chamber to respond to <br />those considering doing business in Pleasanton. The target <br />market is growing service companies in the San Francisco Bay <br />Area. Materials would be designed to send to finance directors, <br />facility managers or operations managers, brokers and developers. <br />Small business owners would also find the information valuable. <br /> <br /> The materials and budget recommended for year one are as <br />follows: <br /> <br /> Brochure (10,000) $ 4,500 <br /> Major Info Piece (1,000) $15,000 <br /> Direct Mail Series to users <br /> (3 times to 1,500) $ 8,000 <br /> Direct Mail Letter to Brokers <br /> (1 time to 1,000) $ 200 <br /> Tellmarketing (1 time) $ 4,500 <br /> Pleasanton 2000 (Self-Funding) <br /> Contingency $ 2,500 <br /> Total $34,700 <br /> <br /> <br />