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In conclusion, Advantage Pleasanton is vital to Pleasanton <br />fulfilling its destiny as "the City of Planned Progress". A <br />comprehensive marketing program is needed to attract new <br />enterprises, compete with other cities and supply unbiased <br />information to business decision makers. <br /> <br />The Chamber of Commerce is the ideal facilitator of a marketing <br />program involving the City of Pleasanton, the development <br />community and local businesses. While the city staff is <br />developing an exceptional city, they do not have the time or <br />skills to communicate effectively with firms considering opening <br />a business here. Although developers and brokers work <br />extensively on marketing their projects, they do not have the <br />broad, unbiased perspective that the Chamber could offer. <br /> <br />Advantage Pleasanton is imperative-to creating Pleasanton's <br />planned business environment and assuring its economic <br />viability. The Chamber of Commerce should take on the role of <br />actively promoting Pleasanton by hiring an Advantage Pleasanton <br />manager and implementing a marketing program. <br /> <br />JSS/cm (21:853) <br /> <br /> <br />