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Project Name: Phoebe Apperson Hearst Award Location: Museum on Main Type of Project: Biennially-awarded public art commission. Summary Description: Phoebe Apperson Hearst was one of Pleasanton's most distinguished and colorful residents of the late 19`x' and early 20`x' centuries. To the general public, she is known as the mother of William Randolph Hearst. But many Pleasanton residents are aware that she was an independent, forward-thinking, well-traveled and highly creative woman with a love of the design arts, building arts and fine arts and an equally strong interest in world cultures. Phoebe Hearst dedicated her life to developing national policies for early childhood education, children's and youth's rights and community public health. She had a strong appreciation of the material culture and art forms of populations around the world and in California. Her vast collections in her Pleasanton home (which formed the initial 60,000 objects/holdings of the Phoebe A. Hearst Museum of Anthropology in Berkeley) included the indigenous arts of Mexico, Latin America, the Middle East, the Asian Pacific Islands, Alaska and Native California. Many of her passions (e.g., education, youth, Native American history, appreciation of ethnic and cultural diversity) were precisely those cited by interviewees as priorities to be addressed in the downtown Pleasanton Public Art Program. It is therefore a most appropriate and timely opportunity to request permission from a Hearst heir to institute a bi-annual art award/public commission in Phoebe Hearst's honor. Since the Hearst surname is so widely known, cultural tourism interest and marketing may be a component of this project. Artworks themed to Mrs. Hearst's interests, passions and benevolent causes could take the form of images screened onto ceramic the plaques or incised as a relief in concrete medallions/ form molds, embedded along edge of landscaped grounds, flanking the entry of Museum on Main. Alternatively, the designs can be positioned on concrete planters and benches on Main Street or used as imagery for temporary banners. Audiences: Residents, tourists and museum visitors Budget: Initial cost: $2,500 to design system for series of works Biennial cost: $2,000 ($1,000 commission, $500 fabrication, $500 installation) 26