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backgrounds. This also serves to build up advance public and media interest in the event, as well as permit school groups to visit with and learn techniques from the artist to use over the weekend. Others wishing to participate will typically pay a nominal registration fee and be allocated a specific site and be provided with ample chalk. Within a two day weekend, Saturday is dedicated to work and by mid-day Sunday, all artworks are completed. Monday morning will bring regular traffic to Main Street and the erasure of the chalk drawings. Many chalk festivals are held on three-day holiday weekends to lengthen production, media coverage, public viewing and fundraising opportunities. Some chalk festivals are part of larger events, such as the Italian festival in San Diego and the Chocolate and Chalk Art Festival in Albany and Berkeley. In its initial years, it might be best to keep the focus on the chalk festival to keep organizational challenges to a minimum. There will be need for abroad-based community effort, most likely with a steering committee, to energize as large an audience and participation pool as possible. Most festivals rely upon organizing committees and this will be particularly important in Pleasanton, where cultural staff resources are limited. Audiences: The primary audience is the large group of participants, mostly Pleasanton residents who are making chalk drawings or supporting them. Their friends and family can also be counted on the primary audience. Visitors and others attracted to the festival will come from Pleasanton and its surrounding neighbors. There is strong potential to attract visitors from throughout the East Bay region. Budget: $30,000 -$40,000 Timeframe for Construction: Organizational effort: at least one year The festival occurs in a two-day or three-day weekend. Site requirements/constraints: Main Street between Neal and St. Mary Streets will need to be closed to traffic for two days to make the festival possible. Potential Co-sponsors, Partners, Collaborators: Local business, especially those located downtown; schools; community groups 24