|
<br />(e .g. commercial, residential and civic
<br />areas); circulat Lon patterns; and natural
<br />features. The Scee ring Committee for [hSs
<br />project devoted parts of three working
<br />sessions [o arrive a[ delineation of
<br />boundaries for the Downtown Re vS[alizacion
<br />Di strict.
<br />Once established, the boundaries of this
<br />d ist ric[ became an integral element in
<br />fashioning a Downtown Overlay District
<br />ordinance. This ordinance is [he chief
<br />means by which various site development
<br />and design provisions affecting downrown's
<br />future can be implemented and enforced.
<br />This type of ordinance is an indispensable
<br />tool used by many California communities
<br />in establishing and main[ainin,P, successful
<br />downtown revi[ali zation programs.
<br />The Downtown Overlay District ordinance
<br />was crafted to recognize the distinctive
<br />conditions, resources and opportunities
<br />existing in Ibwntown Pleasanton. I[ also
<br />reflects consideration of other related
<br />articles of Pleaean[on's municipal code.
<br />Provisions of [he Downtown Ove riay
<br />Dis [rice ordinance are designed to
<br />fadli[a[e decision-making and review of
<br />proposed improvements, [o the benefit of
<br />property owners and merchants throughout
<br />[he district.
<br />® DOWNTOWN
<br />PLEASANTON
<br />DESIGN
<br />GUIDELINES
<br />The following guidelines are intended
<br />primarily for renovation of buildings of
<br />the Main Street storefront type. These
<br />buildings typically were built out to the
<br />sidewalk across the full width of the lot
<br />[o forma more or less continuous wall
<br />along the street. There are, of course,
<br />exceptions in [he Ibwntown district;
<br />freestanding buildings such as residences,
<br />civic structures, newer commercial
<br />buildings, and occasionally an older
<br />commercial building which was se[ back
<br />from [he sidewalk. Many of [he se
<br />buildings, particularly [hose identified
<br />in [he windshield inventory as significant
<br />architectural resources, should retain
<br />their distinctive character, including the
<br />setback. However, where a building is set
<br />back from the sidewalk and its facade is
<br />not significant, i[ may 6e appropriate as
<br />part of any major renova[SOn work to
<br />extend [he facade [o meet [he sidewalk.
<br />The new facade and storefront should be
<br />designed according to guidelines Eor New
<br />Construction found elsewhere in this
<br />manual.
<br />light pastel colors are strongly
<br />preferred.
<br />- BRICK with natural finish; no[ painted
<br />or "an[iqued"•
<br />-STUCCO with textured finish; painted.
<br />- WOOD SIDING, horizontal ]oining and
<br />smooth-finished, painted or treated; not
<br />rough-sawn.
<br />DETAILS ANL ACCENTS: These may be
<br />integral [o [he facade or applied as
<br />projections, according [o [he architectua:
<br />style. Colors, whether painted or
<br />integral, should be deep and rich, and
<br />complementary to [he facade base color.
<br />- CAST PLASTER OR CONCRETE for cornice
<br />brackets, medallions, etc.; painted one
<br />or ewo accent colors.
<br />- CONi'RASTING BRICK along [he parapet lint
<br />may project slightly, but should be
<br />integral to [he facade; integral color.
<br />- DECORATIVE TILE accents se[ in brick or
<br />stucco; integral color.
<br />- BRICK corbelled [o form a cornice, or
<br />window heads, etc., in a natural finish
<br />or, where appropriate, plastered and
<br />painted.
<br />-MISSION TILE (UNGi.AZED) on a framework
<br />of heary timbers which have a finished
<br />quality and are stained or painted.
<br />- SHEET METAL (FORMED) OR FIBERGLASS
<br />especially as a replacement material fox
<br />historic cornice elements; painted.
<br />-WOOD for moldings and 6racke is of
<br />cornice or trim elements; painted.
<br />Storefront Areas
<br />Where original storefronts have been
<br />altered by setting [hem back from the
<br />sidewalk, they should be returned [o theft
<br />original configuration, with only the
<br />entry recessed. Existing storefronts
<br />should not be remodeled to create arcades
<br />or additional sidewalk display space. Fox
<br />any storefront alteration, materials with
<br />a finished quality and a warm appearance
<br />and color are appropriate for frame, base
<br />and trim elements, whereas rustic,
<br />rough-hewn, slick or shiny materials and
<br />finishes are not.
<br />Building Facades
<br />hla [e rials should be [hose suitable for use
<br />on ibwn[own commercial buildings, i.e.,
<br />those not intended for residential,
<br />industrial or other appLicat ions. Where
<br />original or historic materials are no
<br />longer readily available, appropriate
<br />replacements should he used. Ma [erials,
<br />architectural details and accents should
<br />be consistent with [he building's
<br />architectural style.
<br />BASE OR BODY: One predominant material
<br />and color should be usad for [he en[Sre
<br />facade. Where pain[ is used, off~+hite or
<br />FRMIES AND TRIM: Window frames or trim
<br />should be contained within the storefront
<br />opening, no[ applied to [he building
<br />facade; mullions should be integral [o
<br />framing, no[ applied [o glass. Colors
<br />should be deep and cich, ma [thing other
<br />accent colors, or a reutral shade such as
<br />L,,:J U1--
<br />STOREFRONT ENTRY PWNS
<br />Fom entry tlesf9ns wi0 RECESSED DOORWAYS
<br />am aap<enl display wfnaows.
<br />
|