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PLANNING COMMISSION CITY OF PLEASANTON <br />ALAMEDA COUNTY, CALIFORNIA <br />RESOLUTION NO. 2826 <br />RESOLUTION RECOMMENDING APPROVAL OF RZ-86-8, APPLICATION <br />OF THE CITY OF PLEASANTON TO AMEND THE MUNICIPAL CODE <br />RELATING TO SIGNS <br />WHEREAS, the City of Pleasanton has applied to amend the <br />Municipal Code relating to increasing the number of <br />illuminated signs permitted for service station uses in <br />the "C" (Commercial) Districts; and <br />WHEREAS, a survey of existing stations within the City determined <br />that almost all sites had an illuminated corporate <br />identification sign in addition to one or two <br />freestanding illuminated price signs. Illumination <br />utilized on the price signs was both by direct spotlight <br />and internally illuminated, diffused light. In most <br />cases this type of signage treatment was well designed, <br />highly visible and appropriate for the typical corner <br />service station sites now existing within the City; and <br />WHEREAS, staff has met with several representatives of the oil <br />companies to discuss this matter and determined that the <br />provision of two illuminated price signs and one <br />illuminated identification sign in addition to other <br />necessary non-illuminated signs would be an appropriate <br />amount of signage for a corner service station. The <br />intent is that a price sign would be installed along <br />each street frontage while the identification sign would <br />be installed so that it is visible from all public <br />throughfares accessing the site; and <br />WHEREAS, the Planning Commission feels that it is necessary to <br />provide the additional flexibility of installing <br />illuminated price signs as a result of the changing <br />character of the petroleum business; and <br />WHEREAS, at its meeting of September 10, 1986, the Planning <br />Commission considered all public testimony, relevant <br />exhibits and recommendations of the City staff <br />concerning a proposed draft ordinance governing such <br />illuminated signs. <br />NOW, THEREFORE, THE PLANNING COMMISSION OF THE CITY OF PLEASANTON <br />RESOLVES AS FOLLOWS: <br />Section 1: Recommends approval of Case RZ-86-8, the application <br />to amend the Municipal Code to allow up to three (3) <br />illuminated signs as described in the attached draft <br />ordinance. <br />