PC 01/22/86 - Laserfiche WebLink

Minutes Planning Commission January 22, 1986 The public hearing was opened. Roger Gage, represented Prudential Insurance Company and Callahan-Pentz. They are strongly in favor of parapet signage. It is a very important marketing issue. They would support the establishment of a policy, however, governing such signage. They agree that parapet signing should be considered at the time the design of a shell building is considered. They supported staff recommendation number three that limits parapet signage to no more than two per structure. This will limit clutter. He asked that architectural consistency as mentioned by staff be reviewed on a case-by-case basis. The applicant then presented a series of signs on buildings and parapets in various areas of Pleasanton. Regarding the architecture of the signs and consistency with the architecture of the buildings, he feels it should be reviewed on a case-by-case basis. Commissioner Wellman asked what would happen to a spec building presented for development plan approval without regard to parapet signing. Mr. Gage indicated that the developer could probably present a proposed location and comprehensive sign program for a building. Commissioner Michelotti asked Mr. Gage how many other buildings Hacienda would have in the future that might come under the same guidelines. Mr. Gage felt that between Hacienda I and II there would probably be about 20 buildings. Commissioner Innes asked what would be proposed for a single user in a complex of multi-story buildings. Mr. Gage indicated that AT&T will have three buildings and staff is using the wording "per structure". Commissioner Lindsey said he feels Pleasanton has done a good job so far with the their buildings and signage and that a policy is necessary. Commissioner Michelotti discussed approval on a case-by-case basis and said it would be difficult to deny approval once a precedent has been set to approve parapet signing on any building. Mr. Gage stated that signage is negotiated with tenants. The Associates will occupy one-half of the entire complex with an option for 100% of the center. This is the reason the name of the building has been changed and signage requested. David Vane, The Associates Corporation, urged approval of their signing request and stated they are bringing a tremendous amount of revenue to Pleasanton and felt their sign to be appropriate. The public hearing was closed. Commissioner Lindsey indicated it is important for a major tenant to have identification. He felt the signing requested is appropriate. Further he felt signing should be looked at the design review stage when a building is being considered. He has no problem with signing on the parapet of a five story building if the signing is appropriate for the building. In some - 11 - T _._