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Relationship to the Downtown Public Art Master Plan/Downtown Specific Plan The PDA Murals Program has been developed independent of the Downtown Public Art Master Plan, which will be presented to the City Council for its consideration and approval later this spring. The Downtown Public Art Master Plan was initiated by the Civic Arts Commission to identify possible locations and opportunities for additional public art in the Downtown area. The Plan concentrates on sculptural, multi-media, temporary, and experiential types of installations and projects, excluding murals. That was a conscious decision done with the understanding that the PDA would champion and promote that particular art form (murals). This parallel evolutionary process has been recognized and preferred by the PDA, the Downtown Public Art Master Plan Task Force, and the Civic Arts Commission. In the future, there may be opportunities for collaboration and partnering between the two (2) agencies to develop more art for the Downtown in a coordinated and mutually supporting way. Staff finds that the Murals Program is consistent with the City's desire for more art, as outlined in the Downtown Specific Plan. Design/Content of the Mural Mr. Winter has worked very closely with the PDA Murals Committee and the property owner to design a mural which will commemorate Pleasanton's agricultural/rural heritage, and please the vast majority of viewers. The design, as presented, reflects PDA's full support and considerable effort. Mr. Winter is a skilled architectural illustrator/artist. He has chosen, however, a looser painting style evocative of the "primitive" rural school of artists that gained so much popularity among collectors in the previous century. Mr. Winter purposely chose a scene with smaller, dispersed elements that would not compete with the surrounding visual environment, nor clutter it. A large majority of those viewing the mural will likely enjoy and embrace it, and the PDA might wish to consider publishing an interpretive brochure that identifies some of the historical elements that are depicted. Appropriateness for the Surrounding Visual Environment A successful mural must stand on its own artistic/aesthetic merit, but also add to, not detract from or clash with, its surrounding visual environment. Mr. Winter has drawn a rendering depicting the mural in the context of some of its surrounds in the Downtown area. This is a selected view, but indicates the mural's potential for a successful integration into its surroundings. Page 3 of 4