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21
City of Pleasanton
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CITY CLERK
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2007
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020607
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21
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5/9/2007 2:46:44 PM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
2/6/2007
DESTRUCT DATE
15 Y
DOCUMENT NO
21
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Policy 2.4: Establish and maintain strong, open channels of communication between City <br />staff, elected officials, and business leaders focused on the retention and expansion of <br />economic sectors that are central to the City's fiscal vitality. <br />Strategies: <br />Work with shopping center owners, automobile dealers, developers, and local <br />merchants to monitor retail trends and understand the ongoing need to reposition in <br />response to a changing marketplace. This work should include efforts with <br />neighborhood-serving shopping center owners and tenants to strengthen the mix of <br />local serving retail options. This work should also support efforts to strengthen <br />Pleasanton's position as a regional center for retail trade, including implementation of <br />a communication strategy aimed at local residents to identify the benefits of <br />Pleasanton's retail uses from a fiscal perspective. <br />Establish a B26 Task Force to formalize and implement a "Pleasanton First" strategy <br />for increasing B28 sales. The goal of this effort will be to encourage local <br />businesses to look within Pleasanton before looking elsewhere to meet their <br />purchasing and business service needs. The B2B Task Force will follow the efforts <br />of the 626 subcommittee to investigate and implement a comprehensive B26 <br />enhancement strategy. Tasks may include compilation and organization of a <br />directory of City businesses engaged in B26 transactions, including professional and <br />technical services firms, for distribution to local businesses; development of a <br />"Pleasanton B28 Certification" to recognize and promote local businesses that buy <br />goods and services locally; coordination of targeted networking events to strengthen <br />and promote local business clusters; and development of a communication strategy <br />to enhance B26 transactions including outreach to local media, business groups, <br />and enhancements to the City websi te. <br />^ Work with hotel managers and owners to monitor trends in the hospitality industry, <br />identify opportunities to enhance business, and understand challenges for their <br />industry. As an effort of the 828 Task Force, work to connect local hotels to <br />Pleasanton businesses, which may have ongoing needs for hoteUconference space <br />whether for purposes of conducting trainings, hosting meetings, or receiving visits <br />from employees stationed at other branch offices. <br />^ Study the feasibility of a mid-sized (75 to 100+ room) luxury business and traveler- <br />oriented hotel with an exceptional restaurant that can serve as both a daytime and <br />overnight facility for smaller events. This would broaden the offerings of local <br />lodging, develop a new gatheri ng place for social and certain types of business <br />meetings, and potentially link with increased winery tourism to the region. <br />19 <br />
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