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Policy 2.4: Establish and maintain strong, open channels of communication between City staff, elected officials, and business leaders focused on the retention and expansion of economic sectors that are central to the City's fiscal vitality. Strategies: Work with shopping center owners, automobile dealers, developers, and local merchants to monitor retail trends and understand the ongoing need to reposition in response to a changing marketplace. This work should include efforts with neighborhood-serving shopping center owners and tenants to strengthen the mix of local serving retail options. This work should also support efforts to strengthen Pleasanton's position as a regional center for retail trade, including implementation of a communication strategy aimed at local residents to identify the benefits of Pleasanton's retail uses from a fiscal perspective. Establish a B26 Task Force to formalize and implement a "Pleasanton First" strategy for increasing B28 sales. The goal of this effort will be to encourage local businesses to look within Pleasanton before looking elsewhere to meet their purchasing and business service needs. The B2B Task Force will follow the efforts of the 626 subcommittee to investigate and implement a comprehensive B26 enhancement strategy. Tasks may include compilation and organization of a directory of City businesses engaged in B26 transactions, including professional and technical services firms, for distribution to local businesses; development of a "Pleasanton B28 Certification" to recognize and promote local businesses that buy goods and services locally; coordination of targeted networking events to strengthen and promote local business clusters; and development of a communication strategy to enhance B26 transactions including outreach to local media, business groups, and enhancements to the City websi te. ^ Work with hotel managers and owners to monitor trends in the hospitality industry, identify opportunities to enhance business, and understand challenges for their industry. As an effort of the 828 Task Force, work to connect local hotels to Pleasanton businesses, which may have ongoing needs for hoteUconference space whether for purposes of conducting trainings, hosting meetings, or receiving visits from employees stationed at other branch offices. ^ Study the feasibility of a mid-sized (75 to 100+ room) luxury business and traveler- oriented hotel with an exceptional restaurant that can serve as both a daytime and overnight facility for smaller events. This would broaden the offerings of local lodging, develop a new gatheri ng place for social and certain types of business meetings, and potentially link with increased winery tourism to the region. 19