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<br />10. COMMUNITY CHARACTER ELEMENT <br /> <br />PURPOSE <br /> <br />The purpose of the Community Character Element is to identify the physical and social aspects of <br />Pleasanton's unique identity and to establish goals, policies, and programs to preserve and enhance <br />those aspects which make the city special and distinct. <br /> <br />OVERVIEW <br /> <br />Pleasanton's community character is the physical reflection of its location, setting, history, and <br />numerous design decisions made over time. It is an expression of community values as well as <br />constraints as perceived at the time of each of those decisions. Some aspects of community character <br />are the result of one-time actions while others have been adopted and repeated as traditions. Major <br />contributors to Pleasanton's community character are discussed below. See Figure 10-1, Exiting <br />Community Character. <br /> <br />Pleasanton is situated in a tree-covered valley defined by surrounding hills. The generally undeveloped <br />hillside and ridgeline areas which enclose Pleasanton create a scenic visual backdrop and provide a <br />physical and visual separation from adjacent communities. This gives Pleasanton a strong sense of <br />individuality. Surrounding hillside and open space areas, along with trees and other landscaping which <br />have been planted over the City's history, also give Pleasanton a strong visual connection to the natural <br />environment. <br /> <br />Pleasanton's physical evolution between 1850 and 1970 resulted in a small-town feeling with an <br />outlying rural atmosphere. This is evidenced by the City's historic Downtown, older residential <br />neighborhoods, Alameda County Fairgrounds, the keeping of farm animals in the Happy Valley <br />farming area, among other aspects described below. Many residents cherish and desire to preserve and <br />enhance this character. High quality business park development which occurred during the 1980s and <br />1990s and suburban neighborhood development from the 1960s to the present also create design <br />elements which the City would like to perpetuate in harmony with the rest of the community. <br /> <br />The design of future developments and the retention of a sense of open space and community <br />separation will require careful attention to planning, landscaping, and building setbacks. During this <br />General Plan period, the City will likely see the development of land transitioning from dry-land <br />agriculture to commercial, residential, and park uses on the Staples Ranch property and the <br />development of several hundred acres of land now transitioning from quarry uses east of Pleasanton. <br />In addition, the development of numerous vacant infill parcels, building additions, renovations, and <br />public improvements are expected within the next 20 years. <br /> <br />Edge Environment <br /> <br />The Foothill Road area including the Main and Pleasanton Ridges to the west creates the western edge <br />of the city. Although changing through increased housing development and street improvements, this <br /> <br />Community Character 011607 clean <br /> <br />10-1 <br /> <br />1/03/2007 <br />