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COMMUNITY CH.A.~AJl.CTER GOALS, POLICIES, AND PROGRAMS Goal 1: Preserve and enhance Pleasanton's community character. Downtown Pleasanton Goal 12: :.&rPreserve and enhance Downtown Pleasanton as a major focus of the community. Policy 1: Encourage the retention. reuse. and enhancement of older buildings of historical importance and architectural heritage. [moved to Conservation and Open Space ElementJ Program 1.1: Con3ider c.<panding the City's low interest Downto,~n commercial rehabilitation loan program. Implement programs from the Conservation and Open Space Element related to historic preservation. Policy 2: _Improve the visual appearance of the Downtown. Program 2.1: Improve the major gateways into the Downtown to create a sense of arrival and to enhance the aesthetics along these roadways. as described in the Downtown Spec[lic Plan. Program 2.2: Implement the design and beautification goals, policies. and objectives of the Downtown Spec[lic Plal/. Program 2.1: ."dopt a plan to improve the visual appearance of major street entries to the Do.....ntown with special landscaping, lighting, and signage. Program 2.2: Adopt a Downtown street tree planting and maintenance program. Program 2.3: Concentrate immediate Building Code enforcement efforts on the old residential areas of the Downtown. Program 2.4: Use the Downtown Design Guidelines to evaluate the design of new development proposals. Policy 3: Maintain the scale and character of the historic Downtown and surrounding residential areas. Program 3.1: Require the height, mass, setbacks, and architectural style of new buildings to reflect the unique character and pedestrian scale of the Downtown. as exemplified in the Downtown Design Guidelines. be reflcctivc of the current Dmvnto\'v'n scale and character Policy 4: Enhance the Downtown as a focus of community activity. Community Character 011607 redline 10-20 1/03/2007