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Market, Friday Night Concerts in the Park, First Wednesday Street Parties the Holiday Tree Lighting Ceremony, the soccer parade, the Children's l~air~the Century House Poetry Reading Series and many other activities and celebrations. Agriculture Until the mid 1960s, agriculture predominated throughout Pleasanton with many dependent businesses, including the Garatti Wineryl on Saint John Street -the largest business in Pleasanton in the 1950sz -and the Cheese Factory on Main Street. Residences commonly were adjacent to cattle- grazing areas, dairy farms, walnut orchards, and hop, tomato or sugar beet fields. Jackson & Perkins located its rose-growing operations in Pleasanton briefly in the 1960s. See also the discussion under Farmland in the Conservation and Open Space Element. Although no longer the most important activity in Pleasanton, agriculture still contributes to the rural flavor around and within parts of the city Some names indicate agriculture that once predominated in a particular area. such as the former hop fields along Hopyard Road, vineyards along Vineyard Avenue, and former walnut groves around Walnut Grove Elementary School. The Alameda County F1ir started as a racetrack for a local horse farm and then expended to exhibit local agricultural products To this day, the County Fair showcases horse races and farm animals, along with various agricultural machines and products and in 2006 drew more than 380,000 attendees to the 17-day event. The 4-H Program for youth, administered by the Cooperative Extension Service of the US Department of Agriculture, is active in Pleasanton, with severzl clubs participating in County-Fair animal and craft competitions. Most open land in the Southeast Hills and in the Pleasanton Ridgelands -except for woodland areas - is used for grazing livestock. The Vineyard Avenue Corridor and HaPpv Valley (South Pleasanton areas contain many ranchettes with livestock. Vineyards grow near Ruby Hill and along East Vineyard lwenue. All of these agricultural properties contribute to the open area surrounding Pleasanton. [moved from above City Entriesyways City entryways affect the way visitors see the community and are the "welcome home" points for returning residents. Pleasanton's entryways are generally well designed, but in some cases not distinctively different from other communities. Soiree of the city-entry street landscapuig areas arc privately maintained, such as those in Hacienda Business Park. 1 In 1960 the Scotto farrilly bought the Garrati Winery, renamed it Villa lrmando and then increased the winery capacity. Grossman Deborah "Pleasanton welcomes a new winery." Pleasanton Weekly Online Edition 1~ugust 30 2002. z The Pleasanton Timer September 24 1954, paee~l. Commwuty Chazacrer 017607 redline 10-10 1/03/2(M)7