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<br />COMMUNITY CHf1Rf1CTER GOALS, POLICIES, AND PROGRAMS <br /> <br />Goalt: <br /> <br />Preserve and enhance Pleasanton's community character. <br /> <br />Downtown Pleasanton <br /> <br />Goal 12: ~Ht-Prcscrvc and enhance Downtown Plcasanton as a Inajar focus of the cotnmunity. <br /> <br />Policy 1: <br /> <br />Policy 2: <br /> <br />Policy 3: <br /> <br />Policy 4: <br /> <br />Encourage the retention, reuse, and enhancement of older buildings of historical <br />importance and architectural heritage. <br /> <br />[moved to Conservation and Open Space Element\ PIB!',"'" 1.1. C5Iuider e.'paAding tl.c <br />Cit})J Ion intt:re.Jt DOnntu...n eomn.ere:ial rel1..lbilitauon lefin progrn.nIo <br /> <br />Implement programs from the Conservation and Open Space Element related to historic <br />preservation. <br /> <br />Improve the visual appearance of the Downtown. <br /> <br />Program 2.1: Improve the major gateways into the Downtown to create a sense of arrival <br />and to enhance the aesthetics along these roadways, as described in the DowlltowlI SprdJic <br />Pkll/. <br /> <br />Program 2.2: Implement the design and beautification goals, policies, and objectives of the <br /> <br />DOUJ>>IOJJW Specijic Plt/JI. <br /> <br />Progra... 2.1. ,\do1't a I''''A to in.pro.e the .i.",al appea'ance "fn.ajar street entnc.. to rI.c <br />Do.. nto.. n .. ith "pecial landscaping, lightit'g, and sign.tge. <br /> <br />Program 2.2. ;\dopt a Do..nto,m street tlce pl..nti.tg and maintenance program. <br /> <br />Program 2.3: Concentrate immediate lllliMillg Code enforcement efforts on the old <br />rcsidential areas of the Downtown. <br /> <br />Program 2.4: Use the DowlltowlI Duigll Gllide/illes to evaluate the design of new <br />development proposals. <br /> <br />Maintain the scale and character of the historic Downtown and surrounding residential <br /> <br />areas. <br /> <br />Program 3.1: Require the height, mass, setbacks, and architectural style of new buildings to <br />reflect the unique character and pedestrian scale of the Downtown, as exemplified in the <br />DOWlltOWII Desigll Gllide/illes. be rdlee".e of the e"rrcnt Do..nto..n seale "Ild el.ar.\Cter <br /> <br />Enhance the Downtown as a focus of community activity. <br /> <br />10-20 <br /> <br />If3f2"l1 <br /> <br /><:ommunity Character t111U17 rcdlinc <br />