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Market, Friday Night Concerts in the Park, First Wednesday Street Parties. the Holiday Tree Lighting Ceremony, the soccer parade. the Children's Fair. the Centut.}' House Poett.}' Readinr Series. and many other activities and celebrations. Agriculturc Until the mid 1960s al'riculture predominated throughout Pleasanton with many dependent businesses including: the Garatti \Vinet.}" on Saint John Street - the largest business in Pleasanton in the 1950s2 - and the Cheese Factoty on Main Street. Residences commonly were adiacent to cattle- l'razinl' areas. daity farms. walnut orchards and hop. tomato. or sugar beet fields. lackson & Pcrkins located its rose-g:rowing: operations in Pleasanton briefly in the 1960s. See also the discussion under Farmland in the Conservation and Open Space Element. Although no longet the most important activit.y in Pleasanton. agriculture still contributes to the rural flavor around and within parts of the city. Some names indicate apriculture that once predominated in a particular area. such as the former hop fields along Hopyard Road vineyards alon!, Vineyard Avenue. and former walnut vroves around \Valnut Grove Elementaty School. The Alameda Counr.y Fair started as a racetrack for a local horse farm and then expanded to exhibit local arricultural products. To this day. the Counr.y Fair showcases horse races and farm animals. along with various avricultural machines and products and in 2006 drew more than 380.000 attendees to the 17-day event. TI,e 4-H Program for youth. administered by the Cooperative Extension Service of the US Department of Ap-riculturc is active in Plcasanton with several clubs participatinr in County-Fair aninlal and craft cOlnpctitions. Most open land in the Southeast I-hils and in the Pleasanton Ridrelands - except for woodland areas - is used for grazing livestock. 'Ine Vineyard Avenue Corridor and Happy Valley (South Pleasanton) areas contain many ranchettes with livestock. Vineyards grow near Ruby Hill and along East Vineyard A venue. All of these ag:ricultural properties contribute to the open area surroundinl' Pleasanton. [moved from above) City Entriesyways City entryways affect the way visitors see the community and arc the "wc!cotnc home" points for returning residents. Pleasanton's cntryways arc generally well designed, but in sOlne cases not distinctively different from other communities. Some of the cir.y-entt.}' street landscaping ateas arc privately maintained such as those in Hacienda Business Park. In 1960 the Scotto family hour,ht the G:urati \V'incty renamed it Villa Armando and then increased the wincQ' capacity. Grossman Deborah "Plcasanton welcomes a new winel:)''' Pleasanton \Veckly Online Edition .Aul'tlst 30 2ilil.2. 2 T..I11...1!.Itosan/ol1 Times September 24 1954 pal'e 1 COlTUnunity Chanlcter 0IIm7 ffJlinc 10-10 12/27/'l!.K)()