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the bulk of the traffic throu~h the Downtown atea - with removal of overhead lines. installation of pedestrian-level streetlights and reconstruction of the bridge over the Arroyo del Valle. Most commercial development in Pleasanton lies within clearly defined neighborhood and communitr shOppinJ1 centers. locateu at the intersection of major arterials and conveniently serving the surrounding residential neighborhoods. ]\lost arc well maintained: however SOlllC have not been updated over time to include more attractive sigtlage. design treatments paint colors. lighting. landscaping outdoor seating and pedestrian and bicycle connections. Commercial area desigtl has a substantial impact on cotnmunity character. '[be Stone ridge Shopping Center attracts shoppers throughout the region. Opportunities exist at the shopping center to enhance its outdoor and pedestrian presence by providin!, more attractive outdoor scatinv areas. and creating wclllandscapcd pedestrian and bicycle connections to nearby uses. including the future BART station. [moved here from below] In achieving its purpose of identification and information transfer. Pl2rivate sib'l1age in commercial areas varies from extremely well-desigtled and effective to visually weak and ineffective in aehie. in!; its purpme Bf identification and information transfer. Sib'"S with good graphic desigtl and high quality materials enhance commercial areas and streetscapes and contribute to the buikling's appearance. Parks The city is rich in parkland with the Pleasant"n Sports and Recreation Communitr Park, Val Vista Communi\)' Park. Amador Valley Community Park, Augustin Bernal Park, Shadow Cliffs Recreation Area, Pleasanton Ridge Reb>1onal Patk, school playgrounds, and many neighborhood parks. Some, such as Kottinger Community Park, provide distinctive linkages which enhance the feeling of community within their neighborhoods. Parks and City recreational programs facilitate by far the greatest amount of community activity in Pleasanton. For a more in depth discussion of parks in Pleasanton. see the Parks and Recreation discussion in the Public Facilities Element. Design Distriels Pleasanton ineludcs n,,,,} de.nl) idwuficd dLlign di.,triet.. sdeh as the Do.mto..n, Ilaeiwda and Bernal CO'1",rate busiIlLl.. l'ar!l.I, ,\Ialueda COUIll} Fairgrounds, Foothill Ibad ale;" etc. '111e.le aIC".1 ft3.lin rC3iJent3 llno ~i:iitur:i in .i.luali)jng tilt: Cit}'.l .ltruetUrt: .~nJ IR}Ollt and pro. ide rCJiUent.l ~\ith :t. ..en..e of idemit} "ith the neighborlwoJ.I of the Cit}. The de,ign compatibility of future structures .vithin t~.ese districls "ill Be important in order to [',eJen'e Ihe di..tinel-i, e eh..raeler of each di.miet. [moved abovel Arehilecttlflll Style nod Chllflleler Do..mown ha.' tl.c n,oJI distineti.e ..Iehilcetural character ..it]'i" the community "ith its Vietori..n and "I\binsrreet" BlIflding', 'l1,e e"ntemporal) architecture and site 1'1.\I1l1ing Bf d,e ne..el Bu.,ine.,., parl{3 iJ abo diJtincti~c and c.<preJ.ILI a 3trong itnage of fHugn:::tji. t: tl1:uine:ne.1 ,vith R eeneern for the Community Chamc:;tt'r 011607 rcJlinc 10-8 12/27/'lJ.'1J6