RES 92085 - Laserfiche WebLink

April 23, 1992 REPORT OF THE DOWNTOWN PLEASANTON BUSINESS FISCAL YEAR 1992-1993 IMPROVEMENT DISTRICT THE DISTRICT: The Downtown Pleasanton Business Improvement District is a non-profit service organization of Downtown businesses dedicated to the ongoing revitalization of Pleasanton's historic business district. This organization, which represents all Downtown businesses (retailers, professionals, and services alike), was created by the City Council in January, 1984, and modified in August, 1985. It follows the California State Legislature enacted "Parking and Business Improvement Area Law," known as SB 1424. The DPBID functions as an assessment district with its operating capital generated through member participation, as well as volunteer donations. It is governed by a nine-member Board of Directors. The present rate of levy is based upon the following formula: 1. All businesses shall pay 2 times their annual City Business License, subject to a minimum charge of $75 and a maximum charge of $200. 2. Any business exempt from the City Business License tax shall pay an annual charge of $200 to the district. 3. Only non-profit tax-exempt businesses shall be exempt from the Downtown District Assessment. The DPBID (best known as the Pleasanton Downtown Association) goal is to improve the quality of life in the traditional heart of the community. The Association's long-term goal is to strengthen the commercial economy of Pleasanton's Central Business Dislrict. Current boundaries of the DPBID axe the Arroyo del Valle on the north, New Bernal Avenue on the south, the east side of Peters Avenue, and the west side of First Street, including all of Old Bernal Avenue. For the 1992-93 fiscal year there axe no proposed boundary changes in the parking and business improvement area. ACTIVITIES AND IMPROVEMENTS: During the past year the Association sponsored seventeen "Friday Concerts in the Park," and co-sponsored an "Old Fashioned Picnic in the Park and Concert" with Valley Community Health Center, a Downtown located non- profit health care facility. In mid-October the PDA hosted a two-day "International Fall Festival" and kick-off to the CASA "Red Ribbon Week," featuring multi-ethnic foods, arts and crafts, a "Hugs Not Drugs" teddy bear contest, and multi-culture entertainment. PDA also jointly sponsored the third annual Halloween "Cat Walk and Carnival" in Downtown in cooperation with the City Employees Association and Recreation Department. Downtown Christmas activity included co-sponsorship of the annual "Christmas Tree Lighting," the "Holiday Open House" in retail stores, and on three Saturdays prior to Christmas free photos with Santa Claus, musical entertainment, and carriage rides. PDA also re-established a pre-holiday "Hometown Christmas Parade." From Thanksgiving Weekend through the New year holiday, 75 lighted pole decorations were in place along Main Street, making the street a "destination area." Funding for the decorations is provided by the Association and the City of Pleasanton (see budget). PDA activities also included co-sponsorship with the Rotary Club of Pleasanton of the 19th annual "Heritage Days," establishment of a Heritage Days outdoor dance, assistance with the Cancer Society "Jail and Bail" in the (1)